KoMarketing Associates
AUGUST 31, 2022
One of the biggest complaints I’ve heard is “Where did my conversion data go??” Now, let’s talk about where your conversion data went. . What is a Conversion? When B2B marketers think of a conversion, usually we’re thinking of the final purchase. How GA4 defines a conversion.
Webbiquity
FEBRUARY 5, 2021
During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. What is Conversion Optimization?
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Marketing Insider Group
FEBRUARY 20, 2023
You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Average conversion rates for B2B companies typically fall between 0.5-1%.
Marketing Insider Group
OCTOBER 27, 2021
Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. Marketing and sales are evolving, and Conversational Marketing is taking center stage. This is Conversational Marketing in the act. Make It Work for Your B2B Organization. Standardize.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? But how do you go about this?
Marketing Insider Group
AUGUST 7, 2023
They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. Stop shouting at your audience and start having conversations with them. The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Why does this matter?
Webbiquity
APRIL 23, 2024
In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers.
Speaker: Howard Sewell, President, Spear Marketing Group
Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. Critical tips for maximizing landing page conversions. You’ll learn: How to write focused, effective emails that drive action.
Speaker: Brian Carroll, CEO & Founder of markempa
The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion. Move from campaigns to conversations to get better results.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. Over time, we’ve become much better at measuring conversion rates and lead quality. But as a B2B Marketer, what does engagement mean? We were measured by the number of leads we generate. How can you get there? How do you measure it? How do you show value to the business?
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
conversion rate start looking "good"? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5%
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen?
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. The importance of early engagement.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered. Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy.
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