Influitive

MARCH 7, 2019

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

B2B Marketing 203

B2B Marketing B2B Marketing Features 203

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Optimal Workshop is a good example of the kind of layout and structure to aim for. 54% of B2B buyers say they want to read through a case study before making a decision. Social proof is vital in B2B marketing. Image source: Affinda.com.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. The conference saw 29% YOY growth and a 4.5-

Case Study 54

Case Study Case Studies Studies Work Management 54

Heinz Marketing

OCTOBER 1, 2022

Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! Content Marketing.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Heinz Marketing

OCTOBER 28, 2022

For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! It was a great success for both workshop leaders and attendees. Content is changing as the world enters a new era.

Work Management 108

Work Management Marketing Management B2B Marketing Planning 108

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. B2B influencers are often industry experts, leading thinkers.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” At Contently, we believe that content is the “ atomic particle ” of digital marketing.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. May 27-28, Chicago, B2B Marketing Ignite USA 2020. THE Asian event for B2B marketers.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Top Rank Marketing

SEPTEMBER 11, 2023

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Today, we’re excited to introduce our next luminary in the B2B marketing world and see if Wil Reynolds is “feeling B2B!?” to 9:15 a.m.

B2B Marketing 98

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Content4Demand

FEBRUARY 19, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. Get ready to refresh, renew and remix with leading B2B experts and your fellow marketing professionals.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. For me that is ITSMA , a confluence of all three.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

The Marketing Blender

NOVEMBER 22, 2023

We are continuing our exploration of lead generation, specifically focusing on the reasons why B2B lead generation might not be yielding the desired results. We’re eager to continue our discussion as we delve into the specific challenges that affect the effectiveness of B2B lead generation. You can watch the discussion here.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

Top Rank Marketing

SEPTEMBER 6, 2023

How can marketers find joy and build greater trust in the B2B landscape of 2023? In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibtag , president at Aha Media Group, who graciously took time recently to sit down with our own CEO Lee Odden.

B2B Marketing 84

B2B Marketing B2B Co-Registration Conference 84

Leadspace

NOVEMBER 13, 2015

Long before I achieved my boyhood dream of applying storytelling principles to engage B2B lead generation marketers at an enterprise level through content, I was a newspaper photographer. This past weekend I attended a workshop led by Eric Kim , considered one of the most influential street photographers working today.

B2B Marketing 48

B2B Marketing Planning B2B Hubspot 48

B2B Marketing Exchange

JANUARY 19, 2023

View Agenda Get Your Ticket The B2B Marketing Exchange agenda is just about full , and soon, all our seats will be, too! Get Your Ticket The post Save Your Spot & View The Ultimate B2B Agenda appeared first on B2B Marketing Exchange.

Ad Exchange 52

Ad Exchange Lock-In B2B Pricing 52

B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing. I was in attendance, along with a good 250 to 300 marketers.

Marketing AI 90

Marketing AI Work Management Marketing Management Vendors 90

Inbox Insight

SEPTEMBER 20, 2022

With this in mind, what key tactics can be used to encourage B2B Sales and Marketing alignment? Appreciation of the type of content and formats Sales utilize the most. Awareness of relevant Marketing content to use for Sales purposes. How can B2B Marketers Plan for Sales and Marketing Alignment? Transparency across teams.

B2B Sales 96

B2B Sales Marketing Qualified Leads B2B Marketing Lead Ranking 96

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. The marketing conference includes over 300 sessions and a dozen content tracks. B2B Online.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Tomorrow People

SEPTEMBER 22, 2022

An ongoing programme of content will drive awareness and new leads for the company. We’re excited to bring that story to life and take it to the market with a strong brand and content strategy.” We chose Tomorrow People for their strong experience in strategy, branding and content production.

Work Management 156

Work Management Paid Search Agency Marketing Management Marketing Strategy 156

Heinz Marketing

JUNE 21, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Let’s face it, the B2B world can feel like a wild roller coaster ride sometimes, with market volatility throwing in twists and turns at every corner. In the B2B sphere, it’s easy to get lost in the maze of transactions, contracts, and closing deals.

B2B Marketing 89

B2B Marketing B2B Advertising Agencies Paid Search Agency 89

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. 54% of customers say they’d like to see more video content from brands – more than any other type of content. That’s why employee content marketing is so important. What is Employee Content Marketing?

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

B2B Marketing Exchange

NOVEMBER 8, 2023

We’re currently building out the agenda for the 202 4 B2B Marketing Exchange , and we are packing it to the brim with three full days of sessions, workshops and networking opportunities for bold B2B marketers looking to innovate, adapt , and diversify their marketing mix.

CMO 52

CMO Case Study Case Studies Network Marketing 52

Heinz Marketing

MAY 29, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How Content Operations Magically Balances Creativity and Scale. Five Digital Strategies For Improving The B2B Buying Experience. Thank you, Brad Feld for the mindful read.

B2B 108

B2B Digital Transformation B2B Sales Customer Satisfaction 108

Top Rank Marketing

AUGUST 21, 2023

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

BOP Design

APRIL 13, 2020

Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Below are some helpful strategies for how to increase communication and traffic to your B2B website —now and into the coming months ahead. Read more: Easy tips to incorporate into your B2B web design.

Design 127

Design B2B Case Study Case Studies 127

Thinkers360

FEBRUARY 23, 2024

Highlighted Content : The Leadership Link Between Courage & Respect , 161 – Courage to Leap & Lead with with Dan Capello – part2. My typical day starts on Mon, Wed, and Friday with a few rounds of Pickleball, then I’m off and running responding to emails, writing, and preparing workshops or coaching other coaches.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Pam Didner

JANUARY 26, 2020

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more. B2B Marketing Exchange!

B2B Marketing 61

B2B Marketing Account Based Marketing Ad Exchange Paid Search Agency 61

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. An article on Ironman cat toys?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

SnapApp

JANUARY 10, 2017

A hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in Washington, D.C. Marketing Fit will focus three key areas of improvement in your content and demand gen campaigns: balance, strength, and flexibility. Content loading.

Planning 48

Planning Top of Funnel Network Marketing Marketing Funnels 48

Content4Demand

JUNE 16, 2020

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Succeed with B2B Influencer Content. Inspire Your B2B Marketing Team. We’ve developed a brand-new series of workshops to help B2B marketers adapt to new circumstances and align with new goals.

Account Based Marketing 52

Account Based Marketing ABM Content DemandBase 52

Contently

SEPTEMBER 18, 2017

As of today, 40,427 people have the title of content strategist on LinkedIn. And according to recent research from The Creative Group , content strategists currently hold one of the top-paying jobs in the tech and creative fields. Another 1,389 open roles await the right candidate. Today gets off to a quick start. 11:15 a.m.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155