Chris Koch

NOVEMBER 24, 2009

Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. But don’t provide them with a blank slate.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

JUNE 26, 2009

My job is to learn about how to become a better B2B marketer and to share what I learn with others. To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. I think of Paul Dunay as one of the model citizens of this online B2B guild. B2B Marketing POSTs by Laura Ramos.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. In fact, Sugarman said most of the company’s clients are B2B not B2C marketers. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Chris Koch

SEPTEMBER 24, 2010

We all know how sales enablement got started in B2B. Salespeople are becoming heavy users of social media, and it takes less than a minute to set up an internal-only micro blogging network, wiki, or online community for them to share their own words with each other. Sales enablement used to mean brochures. Who should own the process?

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. A target account could view middle-of-the-funnel content one day and fall back to the research phase the next.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Hubspot

APRIL 16, 2020

Nearly half of B2B employees say that the biggest issues with their company's sales and marketing alignment are poor communication, broken processes, and different department-wide KPIs. Leslie Ye, a senior content marketing manager and Head of Executive Communication, encourages finding "sales allies" to chat with regularly.

Hubspot 94

Hubspot Work Management SWOT Marketing Management 94

Varicent

JANUARY 11, 2018

Sometimes the reasons why certain stages take longer are out of your control, but sometimes something as simple as creating a specific piece of content can minimize the time by half. We've had a Wiki for a long time, and like most we have this problem where the Wiki gets stale over time and doesn't get updated.

Sales Management 75

Sales Management Top of Funnel Marketing & Strategy Wiki 75

Chris Koch

APRIL 30, 2010

I’m going to be moderating a panel on this question (among others) at next week’s MarketingProfs’ B2B Forum in Boston. I’m sure that there will be opportunities and reasons for B2B to advertise on these things eventually, but that’s the easy part. I think that’s how we have to view mobile apps for B2B marketing.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Social Media 100

Social Media Communities Wiki Work Management 100

MLT Creative

NOVEMBER 23, 2010

Sysomos With real-time content tracking and customer feedback, this product focuses on being in the moment. Using language analysis and contextual understanding technology, Sysomos allows you to hone in on the relevant content and audience. The Sysomos database, which dates back to 2006, allows up-to-the-minute monitoring. relevance?).

Social Media 40

Social Media Tools Media Wiki 40

Content Standard

NOVEMBER 17, 2015

As brands transform their organizations into storytellers , inevitably, marketers and brand leaders will ask employees who aren’t experienced writers and who don’t usually create content for the company to write stories. Consistent and quality storytelling is part of a comprehensive content marketing strategy.

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Content Standard

NOVEMBER 17, 2015

As brands transform their organizations into storytellers , inevitably, marketers and brand leaders will ask employees to write stories who aren’t experienced writers, who don’t usually create content for the company. Consistent and quality storytelling is part of a comprehensive content marketing strategy.

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Tags: B2B Legal Social Media blogging corporate. com , forums.

Social Media 50

Social Media Copyright Media Wiki 50

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Webbiquity

MARCH 29, 2010

Social networking sites are among the key tools for social interaction, but such conversations can happen almost anywhere on the social web where people are talking about your brand, asking questions about products or services, or simply discussing what’s happening in your industry, including review sites, blogs, wikis and forums.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l).

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

JULY 27, 2012

Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. You can give out prizes for the employee who Tweets the most or contributes the most blog content. This is one of the most important aspects of getting people involved with B2B social media.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples.

Case Studies 40

Case Studies Case Study Social Media Studies 40

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 hours for published editorial content and 2.9

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Many of our campaigns require landing pages either to gate content or create an event sign up page. And of course, no play would start without a solid snapper–luckily we have Jermaine Reyes, our content manager. One way our sales team coordinates with the marketing quarterback is by choosing which content to share with their audience.

Demand Generation 48

Demand Generation Demand Generation Lead Ranking 48

Hubspot

FEBRUARY 12, 2013

When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. But you know what? 2) Sales/Support.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

ClearVoice

AUGUST 15, 2023

Content marketing is a natural fit for open-source software since it’s designed to drive engagement and collaboration. Let’s take a deep dive into the top content marketing strategies for open-source software. Your content should then address that person’s needs. Never be afraid to write non-technical content.

Wiki 52

Wiki Content Marketing Planning Content 52

Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Tags: B-to-B B2B Social Media corporate governance oracle policies.

Social Media 50

Social Media Media Copyright B to B 50

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Online Marketing Institute

JUNE 4, 2009

means technologies that enable users to easily communicate, and organize, create and share content. tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. is still low, but blogs, wikis and video sharing raised some interest. socialmediamarketing b2bmarketing b2b.

Web 2.0 40

Web 2.0 Business to Business Wiki Copyright 40

Anything Goes Marketing

MAY 1, 2007

For many companies, this requires a fundamental shift in the way that marketing is seen as typically B2B marketers are focused on advertising, events/trade shows, and direct marketing. I've worked with companies that have started one and then they died along with other collaboration tools such as an internal wiki, forum and RSS feeds.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content. 3) Product Blog Content. 1) Product Videos.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

WebMarketCentral

JULY 16, 2007

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

markempa

FEBRUARY 9, 2015

Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

APRIL 9, 2009

Here is his interview, part of the B2B Marketing thought leader interview series. Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? My first recommendation would be to create content that is of value to prospects.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Adobe Experience Cloud Blog

MAY 24, 2017

Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands. That source? Your own employees. . repurposing).

Peer-to-peer 134

Peer-to-peer Wiki Budget Programs Guidelines 134

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. Under the new rules, you are what you publish.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

FEBRUARY 27, 2008

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Hubspot

AUGUST 12, 2013

Direct the help-seeker to a piece of useful content behind a conversion form. Direct them to a blog article or, ideally, a piece of educational content behind a lead conversion form. They first captured our attention because they create a lot of remarkable (and humorous) content around video marketing. Don''t try to sell them.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20