B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) in 2021 compared to 2020.

Research 52

Research B2B Purchase Intent Paper 52

Martech

SEPTEMBER 8, 2021

ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers.

Demand 90

Demand Webcast Content Webinar Metrics 90

markempa

AUGUST 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Savanta

MARCH 27, 2011

With this philosophy in mind we’ve partnered with B2B Marketing Magazine to compile a series of benchmarking reports. The latest in the series concerns B2B Search Marketing and in this post I’d like to share some highlights. The two most commonly used techniques in the modern B2B marketer’s armoury are now Email and Search.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

Marketing Insider Group

FEBRUARY 13, 2023

We’ve witnessed a convergence which has defined a set of competencies that all B2B marketers and organizations seeking to be leaders must now invest in. Not surprisingly, ABM is the top B2B marketing tactic. Create personalized content and Thought Leadership for specific accounts and personas, with tailored value propositions.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Content4Demand

MAY 19, 2020

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. We asked seven top ABM thought leaders for their best tips on how B2B marketers can scale ABM with compelling content, and they shared valuable insights you won’t want to miss. Experts on Scaling ABM.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

Martech

JANUARY 4, 2022

Drift supports personalized website engagement, especially via AI-powered chatbots, for the B2B market. Drift chatbot data will be available in ON24’s webinar, on-demand engagement and content management solutions (Webcast Elite, Engagement Hub and Target). Why we care.

Webcast 96

Webcast Marketing Management B2B Sales Webinar Metrics 96

Zoominfo

FEBRUARY 25, 2021

Consider this: In 2019, ON24 surveyed its webcasting platform users. Tap into B2B social media to get more people to your webinar. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. Also, start thinking ahead about content opportunities after the webinar. Get the Word out on Social Media.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. of B2B professionals expect to invest within the next 6 months. increase YOY.

Demand 52

Demand B2B Webinar Metrics Intent 52

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Overnight, B2B buying changed forever, and there’s no going back.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. Here are three key takeaways from the webinar: What is viral content? Anything that is liked by thousands and shared by millions.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report. Source: The B2B Millennial Buyer Survey Report.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Only 40% share webcasts.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Everything Technology Marketing

APRIL 4, 2011

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. However, the reality of implementing content marketing initiatives is a bit more complicated. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Savanta

JULY 1, 2011

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. The topic was search marketing in B2B. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%). The primary driver of growth is commercial.

Advertising Benchmark 120

Advertising Benchmark Webcast B2B B2B Thought Leadership 120

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. ” I believe these insights apply to most content marketers today, and soon to all, even in lagging industries. .”

Allocation 120

Allocation Webcast Curation Content 120

Savanta

JULY 1, 2011

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. The topic was search marketing in B2B. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%). The primary driver of growth is commercial.

Advertising Benchmark 120

Advertising Benchmark Webcast B2B B2B Thought Leadership 120

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. increase since March 2020, signifies a major change in how we perceive B2B intent data. increase since March 2020, signifies a major change in how we perceive B2B intent data. increase in web pages about it since 2016.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132. ” I believe these insights apply to most content marketers today, and soon to all, even in lagging industries. .”

Allocation 120

Allocation Webcast Content Case Study 120

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. Decision-making in the B2B world typically includes many stakeholders.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Dont waste their time with a sales pitch.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Content4Demand

NOVEMBER 8, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. OK, Boomer The B2B Millennial Buyer Survey Report. Smart Syndication Is Syndicated Content Hurting Your SEO Strategy? Smart Syndication Is Syndicated Content Hurting Your SEO Strategy? Backlinks are your friend.

Webcast 42

Webcast Content Planning Buzz 42

Leadspace

AUGUST 15, 2019

You want your content to make an impression. You want your business-to-business (B2B) customers talking. You’re doing everything but your content isn’t generating leads. So, how do you speak to a B2B customer through content marketing? Gated Content Through Social Media. Make an impact.

Webcast 48

Webcast Business Case Studies Case Study 48

markempa

JULY 1, 2013

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

NetLine

APRIL 16, 2020

Content Consumption is Skyrocketing. To absolutely no one’s surprise, people are consuming a ton of content. At a time when people are sheltering in place, streaming services and other content act as a distraction from the unease of dealing with an invisible foe. . Demand for Coronavirus Content Has Exploded.

Work Management 106

Work Management Content Marketing Management Lead Scoring 106

ViewPoint

AUGUST 22, 2013

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. In a recent webcast, Jay Gaines, vice president and group director at SiriusDecisions, shared the keys to a high-performance team.

PointClear 120

PointClear B2B Marketing Webcast Advertising Agencies 120

Conductor

APRIL 15, 2020

Marketing teams, including Conductor’s team, face new challenges as once successful B2B marketing strategies have fallen flat as the situation has unfolded. For B2B brands, the experience is common: events have been cancelled, email campaigns don’t deliver as well, and media budgets have been slashed. . We’re All in This Together.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

Digital B2B Marketing

DECEMBER 20, 2011

Many B2B marketers look to content marketing as a key part of establishing thought leadership. However, companies frequently expect the same content marketing program to capture contacts or leads as well. One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

NuSpark Consulting

MAY 7, 2016

Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, but they also give brands the tools for learning how to enhance that experience.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Content4Demand

SEPTEMBER 5, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Killer Content. 2020 Killer Content Awards – Submit a Nomination. Are you eager to experiment with your content? Then your brand may be Demand Gen Report ’s next Killer Content Award winner. Golden Gating.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Digital B2B Marketing

MARCH 19, 2012

Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015. The discussion highlighted three specific areas where content is challenging B2B inbound marketers.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

Digital B2B Marketing

APRIL 17, 2013

The latest killers are the social media and content marketing stars. Although it is a weak impression, advertising delivers that impression at scale while often pushing towards a marketer’s content. Conveniently, content is the next step. The Content Experience. However, content doesn’t deliver the same scale.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100