Martech

MARCH 9, 2023

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. Register today for “Create Consumer Confidence With a 360-view Content Strategy,” presented by Acquia. Click here to view more MarTech webinars.

Webinar Metrics 99

Webinar Metrics Digital Asset Management Marketing & Strategy Content 99

Marketing Interactions

SEPTEMBER 21, 2021

Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. And much of the B2B content produced is leaving buyers cold. Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. Use POV to Win Engagement for Your B2B Content.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. New customers?

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

Ideal Customer Profiles 116

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 116

Content Marketing Institute

JULY 21, 2020

Have you ever thought about the point of view in your content? You should, particularly if you’re a B2B content marketer who wants to engage and convert your audience. Continue reading → The post Pick a Point of View That Boosts B2B Conversions appeared first on Content Marketing Institute.

Conversion 121

Conversion B2B B2B Marketing Content Marketing 121

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. When creating video content for email campaigns, keep it concise and value-driven.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

B2B Marketing Exchange

JANUARY 19, 2023

View Agenda Get Your Ticket The B2B Marketing Exchange agenda is just about full , and soon, all our seats will be, too! Get Your Ticket The post Save Your Spot & View The Ultimate B2B Agenda appeared first on B2B Marketing Exchange.

Ad Exchange 52

Ad Exchange Lock-In B2B Pricing 52

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. And it’s perfect for developing an SEO-focused content calendar.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. However, many B2B digital marketers are developing solutions to rebound from these challenges.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. What is B2B Sales Experience?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Average conversion rates for B2B companies typically fall between 0.5-1%.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 106

Top of Funnel B2B Marketing Content Marketing B2B 106

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Tony Zambito

OCTOBER 12, 2020

Putting pressure on B2B Executives to transform their businesses. No longer can they wait with a long view. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. What is at issue for B2B organizations is B2B buyers are advancing at a faster rate.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. In B2B services specifically, that goes up to 2.2%. But what comes first is the lead.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Below we will outline what type of content you should include for each type of email. Informative B2B Emails.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Oktopost

NOVEMBER 8, 2021

To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player. You can also consolidate them with your other reports to get a centralized view of your social campaigns across both paid and organic channels. Easy: Need to compare CTRs?

Linkedin 150

Linkedin Organization Ads Knowledge Base 150

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Launch Marketing

SEPTEMBER 7, 2022

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. Content Planning Tool: Moz. Content Planning Tool: Moz.

Planning 94

Planning Paid Search Agency B2B Marketing Effectiveness 94

Content Marketing Institute

JULY 21, 2021

Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading → The post Beyond the PDF: Why B2B Content Marketing Demands an Evolution appeared first on Content Marketing Institute.

Demand 141

Demand B2B Marketing Content Marketing B2B 141

B2B Marketing Directions

APRIL 7, 2024

Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce. If I find one of your company's white papers to be valuable, I'll be inclined to believe other content produced by your company is likely to be valuable.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

PathFactory

NOVEMBER 23, 2021

In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels. Here are 4 big takeaways you need to know about: More content engagement across the board. more page views.

Top of Funnel 105

Top of Funnel B2B Content Account Based Marketing 105

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.

Tactics 114

Tactics B2B Marketing Advertising Agencies Paid Search Agency 114

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics?

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. Developing blogs or other content on these trends can be beneficial in overall success and lead generation.

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

B2B 132

B2B Customer Satisfaction Lead Scoring Lead Ranking 132

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. The irony here is that most B2B organizations rely heavily on pulling cold lists from databases like ZoomInfo and instantly coin them as leads worthy of reaching out to. Contradiction?

Lead Ranking 114

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 114

ATAK Interactive

DECEMBER 22, 2020

Taking a stand and writing with a point-of-view takes courage. For today’s B2B Marketing Agency Insights , CEO Austin LaRoche discusses why standing by your company values can be a powerful strategy to attract customers. Video transcription below: Welcome back to B2B Marketing Agency Insights. I love those guys. ”

Paid Search Agency 122

Paid Search Agency Work Management Advertising Agencies Ad Agencies 122

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Content that lacks depth, credibility and a point of view is inherently unsticky. Actually, our CEO Stan recently wrote an article on the B2B SEO malaise , and SGE is just a part of it. It’s a problem. Blame marketers.

SEO 86

SEO B2B Paid Search Agency Aggregators 86