Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Webbiquity

AUGUST 31, 2021

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. The B2B Marketer-Buyer Disconnect. ” How to Sell to Millennial B2B Tech Buyers.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? What Does a Content Syndication Partner Do?

Vendors 110

Vendors Research Top of Funnel Tips 110

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Martech

MARCH 18, 2024

Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea. Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. Only it won’t be able to save it.

Intent Data 99

Intent Data Intent B2B Peer-to-peer 99

PureB2B

JUNE 9, 2022

Content syndication not only offers a scalable solution for lead generation, but also plays into the greater demand gen strategy of building brand awareness and thought leadership. Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. clicks and content views)?

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

Zoominfo

APRIL 21, 2020

Getting on the IT staffing approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. Getting on an IT staffing approved vendor list depends upon credibility and relationship potential.

Work Management 221

Work Management Marketing Management Vendors RFI 221

PureB2B

MAY 10, 2022

Content syndication not only offers a scalable solution for lead generation, but also plays into the higher demand gen strategy of building brand awareness and thought leadership. Too often, content syndication programs are plagued with poor performing leads due to the vendor not specifically addressing the challenge at hand.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Lead Ranking 62

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

ClickZ

AUGUST 14, 2020

Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Content & Experience is the top-performing marketing technology category.

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. B2B Marketers and the Customer Experience.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

JULY 6, 2020

B2B content marketers are constantly producing new assets to resonate with their target audience. NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. B2B Tips for Sales, Marketing, Recruitment, and More.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Use Third-Party Vendors.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. Dig deeper: Why B2B buyers are coming to hate traditional B2B selling. Detailed findings. A lack of trust.

Vendors 81

Vendors Peer-to-peer Buy Paid Search Agency 81

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

B2BMarketing.net

DECEMBER 5, 2023

But how will it affect the tech space in B2B marketing? Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. Head to Propolis and check out our community hub for all the latest in B2B marketing.

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos. clicks and content views)?

Account Based Marketing 108

Account Based Marketing Marketing Automation Services Marketing Management Vendors 108

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. This approach is changing the game.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Webbiquity

SEPTEMBER 22, 2020

The good news for B2B tech vendors outside those specific areas is that nearly half of all IT spending is now targeted towards more general business needs. For B2B technology marketers, in-person events are pretty much out for the moment. Most large enterprise buy from 16 or more vendors.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

The Point

JUNE 24, 2022

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. We’d like to know how it’s been for you.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

B2B Marketing Directions

APRIL 21, 2019

Last month, TrustRadius published the findings of its third annual B2B buying disconnect research. At first glance, these survey findings would seem to paint a fairly bleak picture for B2B marketers, given that vendor-provided sources of information were ranked as the least trustworthy by buyers.

Vendors 49

Vendors B2B Content Customer Surveys 49

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to know what content is promising results and what isn’t. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Brand Identity 102

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents.

Buy 130

Buy Generation Peer-to-peer B2B 130

B2B Marketing Directions

APRIL 7, 2024

Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce. If I find one of your company's white papers to be valuable, I'll be inclined to believe other content produced by your company is likely to be valuable.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Marketing Insider Group

AUGUST 7, 2023

They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. That’s exactly what conversational content is about. Conversational content changes that.

Conversion 214

Conversion Top of Funnel Content Lead Nurturing 214

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 268

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 268