Webbiquity

FEBRUARY 5, 2021

This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. Here are six timeless strategies and tips that will enable you to optimize your conversions and stay current with changing customer needs and economic conditions. Image credit: Yelp.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Webbiquity

MAY 7, 2020

Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed. It is a wise strategy to include handwritten letters in B2B marketing alongside digital tools. There is also a place in B2B marketing for non-digital communication.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. It evaluates photos for different conditions: business, dating, or social media.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

B2B Marketing Directions

NOVEMBER 15, 2020

Image Source: Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors. The research focused primarily on the expanding role of e-commerce in B2B buying. But this virus, too, shall pass.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Marketing Interactions

JANUARY 9, 2022

B2B content doesn’t create a sum of knowledge as one-off random acts of content. To create influence, your B2B content needs oomph, conviction, and purpose. I’ve written about the need for B2B content to have a point of view. But here’s where a lot of content goes wrong…. There’s no randomness.

B2B Thought Leadership 62

B2B Thought Leadership B2B Thought Leadership Content 62

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. Maybe you want a content agency to handle a portion of your entire content strategy so you can focus on other marketing initiatives.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. Unbundled: Consent must be separate from other terms and conditions.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Marketing Interactions

SEPTEMBER 26, 2022

Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. Timing of touches and developing targeted content for each buyer stage/interest are the top two issues at 49% and 48% respectively. How about the longer term?

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Social media lead gen for B2C businesses Lead generation is often synonymous with the B2B sector in modern marketing, but big-ticket items in the B2C space use similar tactics to B2B.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Tony Zambito

NOVEMBER 23, 2020

The term “buyer persona” has proliferated greatly since I first began advocating for their use in 2001. I hear plenty from B2B marketing and sales leaders the mention of “buyer personas.” ” Oftentimes though referring to buyer profiles hastily completed for specific content campaigns.

Buyer Personas 228

Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Over the longer term, the average ANNUITAS client sees lead-to-revenue conversion rates reach 1.68% or higher.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. So, while traditional job descriptions may be boring, they’re likely to contain the same keywords that job seekers have been conditioned to search for. Keep reading. So what’s a recruiter to do?

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

Heinz Marketing

SEPTEMBER 15, 2020

Even before the pandemic, we were all experiencing the feeling of being overwhelmed by the amount of content available. As companies struggle to make their revenue goals, they are flooding the market with more messages and more content. Now is the time for B2B Influencer Marketing to shine. Tailored content.

B2B Marketing 112

B2B Marketing Advertising Agencies Planning Terms and Conditions 112

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Top B2B Digital Marketing Trends for 2021. Keep content current. Reframe your point of view as market conditions change.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

ANNUITAS

AUGUST 21, 2023

DX is the sum of ALL of the points of interaction between a company’s marketing, sales and customer success organizations and the resultant impact on initial sale and longer-term growth of a customer’s account. DX covers the journeys and interactions that CX misses. CX is not DX.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

Webbiquity

JANUARY 19, 2021

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. Amanda Greenwood is a content writer at Process Street. Guest post by Amanda Greenwood. Image credit: Backblaze.

Marketing AI 284

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 284

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc.,

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. So, while traditional job descriptions may be boring, they’re likely to contain the same keywords that job seekers have been conditioned to search for. Keep reading. So what’s a recruiter to do?

High Quality Lead 100

High Quality Lead B2B Terms and Conditions Transparency 100

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy. Key Concepts we’ll cover: 1.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65

B2B Marketing Directions

MARCH 21, 2021

Image Source: Grist Grist, a B2B thought leadership and content marketing agency based in London, recently published the results of its Value of Thought Leadership Survey 2020 (the "2020 Survey"). The 2020 Survey is the third installment of Grist's research regarding B2B thought leadership.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Heinz Marketing

APRIL 21, 2020

In the best of market conditions, companies that wait for a market opportunity to present itself aren’t likely to be successful. All in on ebooks: Several CMOs shared that some of their events and field budget has been diverted to long-form content, namely ebooks and data/research-based reports.

Planning 92

Planning Peer-to-peer Terms and Conditions Marketing Analytics Tools 92

Schubert B2B

MAY 23, 2018

Growing your B2B social media accounts can be tough. This inorganic method of growing your B2B social media accounts can actually do more harm than whatever benefit the initial boost of followers gets you. There is no substitute for a B2B social media strategy that grows an organic and genuine community of followers.

Social Media 72

Social Media Buy Terms and Conditions Media 72

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Have highly specific content. Easy-to-digest.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

SmartBug Media

JULY 17, 2020

Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want. From using data from an authoritative source to writing informational content in an authoritative way, this is how your business can generate more leads.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

New North

JUNE 30, 2023

In the competitive tech industry, B2B companies struggle with various specific challenges, such as standing out from the competition, keeping up with the fast-changing technology, and managing limited resources. The Power of Inbound Marketing for B2B Tech Companies The tech industry doesn’t come without challenges.

Paid Search Agency 52

Paid Search Agency Marketing Management Inbound Marketing Marketing Automation Services 52

DemandBase

JUNE 25, 2020

We often see marketing teams suffer from analysis paralysis when it comes to launching their targeted B2B advertising campaigns. For a number of decades now, marketers–and buyers–have been conditioned to believe that what people really want is more choice. 3 Tips to Keep a B2B Ad Campaign Simple. More Choices = More Confusion?

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

Content4Demand

FEBRUARY 26, 2020

Balancing Data-Driven Marketing With Individuals’ Right to Privacy We all know that data that helps us know and understand our buyers has become the most prized possession of B2B marketing and sales teams. With the California Consumer Privacy Act, we now have another set of standards with which B2B marketers may need to comply.

Privacy 60

Privacy B2B Marketing Opt-out Opt-in 60

Only B2B

JULY 7, 2022

Building an ABM target account list (TAL) with all the data-qualified accounts that may become the ideal fit for your company in terms of company size, revenue, and technology usage, is a top-notch implementation of an ABM approach. Prospecting is no easy task, as any professional B2B marketer would attest.

Demand Generation 125

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 125

Valasys

OCTOBER 7, 2019

B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being no exception. Benefits of Implementing an Agile Content Marketing Strategy. The Framework of Agile Content Management.

Enterprise Management 63

Enterprise Management Planning B2B Marketing Content Marketing 63

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Martech

FEBRUARY 28, 2024

And you’ve been conditioned that way. The original idea for it was backward in terms of starting a business. A: The second question relates to B2B marketing. We know preferences in terms of content. We know preferences in terms of visualization. How you’re going to get your insurance, right?

Marketing AI 98

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 98

ClearVoice

SEPTEMBER 22, 2023

As we venture into 2024, it’s crucial for industry professionals to stay ahead of the curve by refreshing their content strategies. Whether you’re a seasoned realtor or just getting your footing, crafting compelling, high-quality content is key for engaging potential clients and establishing and building credibility.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52

The Marketing Blender

OCTOBER 7, 2019

5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. And once someone subscribes to your list, B2B email newsletters that are well-written and beautifully designed help build long-term relationships with your customers.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65