KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Additionally, 29% are developing three to five times more content than they did just 12 months ago. This was followed by video content (49%).

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand. Identifying B2B Buyers’ Marketing Content Preferences.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Furthermore, the majority of respondents (74%) cited the value of their content as the primary reason for their success. Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. However, 60% of the “most successful” B2B marketers have a documented plan in existence, suggesting that taking a tactful approach pays off.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

KoMarketing Associates

JUNE 2, 2021

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification. At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

SEPTEMBER 24, 2020

The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before. B2B customers and prospects also returned to content marketing programs more frequently during the height of the pandemic. times, which is a 43.2%

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Let’s start with general statistics and trends to give you a wide overview of the industry: 1. billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

KoMarketing Associates

APRIL 21, 2022

As B2B marketers continue to produce a wide array of content, new research indicates that the consumption of B2B content has steadily risen over the past year. Among the most requested types of B2B content were eBooks (43.28%), guides (8.84%), and cheat sheets (8.74%). On average, it took professionals 33.3

Personalization 218

Personalization B2B Content B2B Marketing 218

Optinmonster

OCTOBER 29, 2023

That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. General Blogging Statistics 70 million new posts are published on WordPress each month.

Statistics 93

Statistics Paid Content Stats Blogger 93

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Choose a Theme.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. We’ve compiled more than 65 statistics about artificial intelligence. B2B salespeople will lose their jobs to self-service e-commerce by 2020 ( source ). Keep reading! jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. LinkedIn Demographics Statistics LinkedIn has more than 875 million people hailing from 200 countries. Brands and businesses are making the most of the Linkedin content formats to strengthen their voice.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. Check out these numbers: 33 Business Blogging Statistics. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1.

Business Blogging 201

Business Blogging Statistics Business Lead Ranking 201

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 335

Zoominfo

JUNE 27, 2018

30 Shocking Influencer Marketing Statistics. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing ( source ). 67% of marketers promote content with the help of influencers ( source ). However, only 15% of B2B brands are running ongoing influencer marketing programs ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. This is followed by measuring and proving return-on-investment (40%), delivering quality leads (37%), and producing quality content (36%).­

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. And it’s perfect for developing an SEO-focused content calendar.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

Zoominfo

FEBRUARY 5, 2020

This development has had a significant impact on the B2B buyer’s journey. We’ve rounded up some of the top mobile marketing statistics you should know going into 2020. These statistics provide some valuable context regarding the mobile usage habits of your potential customers. Let’s get into it!

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. However, many B2B digital marketers are developing solutions to rebound from these challenges.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

Zoominfo

FEBRUARY 19, 2018

We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. 48 Social Selling Statistics to Help You Close More Deals. B2B Social Selling with Twitter. B2B Social Selling with LinkedIn.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. But that initial goodwill only goes so far.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program. Gaining a B2B Marketing Advantage with Data.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

SocialPilot

JANUARY 15, 2024

Video is the new king of content. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Common Video Marketing Statistics 1. In 2024, video content will make up for 82% of the internet traffic. Video Consumption Statistics 18. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. This is followed by content marketing (47%) and email (41%).

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

JULY 6, 2021

Intent data can be described as the information acquired from digital sources about a company’s behavior, as well as the way it consumes content. New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition. Leveraging first-party data is another key to optimization.

Intent Data 281

Intent Data Intent B2B Marketing Marketing & Strategy 281

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. It’s our hope that you use these marketing productivity statistics to improve your campaigns. B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Only B2B

JUNE 18, 2021

Are you seeking for valuable email marketing statistics to get ahead in 2021? It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. You can just send the promotional content to your targeted audience without any hustle and bustle. You are at the right place!

Statistics 127

Statistics Email Marketing Planning Stats 127

Zoominfo

APRIL 26, 2018

Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Only 5% remember statistics ( source ). 31% of their time is spent searching for and creating content. Sales Productivity Statistics- Key Takeaways.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. This type of strategy is all about making it easy for prospects and customers to interact with branded content—wherever, whenever, and however, they want.

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189