Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. A marketing plan helps businesses to set realistic and attainable goals based on budget projections and to make the most of its marketing efforts.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. What is small business marketing? The goal of small business marketing is to attract leads to your business. You attract leads by providing content online (e.g., You attract leads by providing content online (e.g., Let’s change that.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

ClickZ

FEBRUARY 7, 2022

30-second summary: Contrary to the “go big or go home” approach that global brands use, going small and more targeted can bring big results. Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as your audience grows. Think small to win big. Prioritize people.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Marketing Graham

JANUARY 3, 2024

In the competitive landscape of the digital world, small businesses are constantly striving to gain an edge over their rivals. This article will explore why copying a competitor’s website is a terrible idea and why originality should always be prioritised for small business website design.

Small Business Marketing 52

Small Business Marketing Design Marketing Websites Business 52

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

KoMarketing Associates

APRIL 5, 2018

Clutch recently surveyed 351 small businesses to gain insight into how they invest in SEO and what types of benefits they are reaping as a result. Furthermore, how are small businesses executing SEO initiatives in hope of generating ROI? Our target audiences are buyers and vendors of B2B marketing and tech services.

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read. No problem.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 337

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. Smart small businesses do not make assumptions. Eighty-seven. Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

KoMarketing Associates

MARCH 19, 2018

Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic.

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

Only B2B

JUNE 9, 2021

The notion or process of finding the huge businesses or prospects has been the strategy since long because, it works! The idea of sending an email to the business can be daunting, especially for small companies. It can be nerve racking ,whether the email sent to business will consider your message or delete it into the bin.

Small Business Marketing 125

Small Business Marketing Email Marketing Planning Business 125

Webbiquity

OCTOBER 30, 2018

Running a small business often means having a busy web server. In today’s digital world, a website is one of the most important components of a small business marketing plan. For a growing number of companies from SaaS developers to ecommerce to content providers, their website is the small business.

Small Business Marketing 178

Small Business Marketing Marketing Websites Conversion Practices 178

BenchmarkONE

SEPTEMBER 3, 2020

With its tentacles spreading across every facet of modern life, it comes as no surprise that small businesses are tapping into its huge potential. Even with a low marketing budget , all you need at your disposal is your Facebook, LinkedIn, or Twitter account, and you can reach a huge audience with your content.

Small Business Marketing 102

Small Business Marketing Social Media Media Marketing Budget 102

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. Not convinced? We have proof!

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Madison Logic

JANUARY 17, 2024

While companies of all sizes have seen an increase in cyberattacks, there’s been a dramatic spike in attacks targeted at small (10-49 employees) and medium-sized (200-499 employees) businesses in recent years.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Navigate the Channel

DECEMBER 11, 2023

Many B2B companies don’t have a brick-and-mortar location for clients to visit, so having an online version is crucial. Even if you do have a physical business, you need to be representing your brand on the internet. million small businesses in the U.S. million small businesses in the U.S.

Design 65

Design Marketing Websites B2B Content 65

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. After all, it appears on a content marketing agency’s blog, right? Content marketing checks off all three boxes. Put industry-leading content to work for your brand.

Content Marketing 298

Content Marketing Paid Search Agency Advertising Agencies Business 298

Tony Zambito

OCTOBER 12, 2020

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Consider this, in an Accenture survey three years ago, only 12% of B2B buyers even wanted to meet with a sales representative.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Webbiquity

FEBRUARY 24, 2017

Customers are the heart and soul of any business. Many small companies fail to achieve desired sales goals despite having adequate resources. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI).

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

TrustRadius Marketing

JULY 27, 2022

LCDP/LCAP can oftentimes be referred to as business process management (BPM). This is because many low-code app builders are made to meet business needs. Those platforms let teams build business applications for internal use, like improving the performance of business operations. This can be frustrating.

Small Business Marketing 98

Small Business Marketing Pricing Price Enterprise Management 98

ClickDimensions

MARCH 2, 2022

This is where social media really shines: when employees re-post or share company-generated content, they’re reaching a network of established connections, who are much more likely to pay attention, engage with and trust the content. For many businesses, a majority of your job candidates are coming from LinkedIn.

Sales Management 105

Sales Management Small Business Marketing Top of Funnel Peer-to-peer 105

Webbiquity

JULY 26, 2022

Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Guest post by Dylan Berger.

Startups 253

Startups B2B Business Budget Programs 253

BenchmarkONE

MARCH 31, 2020

Small businesses are the heart of our nation. Right now, small businesses are suffering. At Hatchbuck, we’re thinking a lot about our small business clients and what they may be experiencing right now. How to Give Back to Small Businesses. For B2B Businesses with Small Business Clients.

Small Business Marketing 82

Small Business Marketing Business Marketing Automation Services Paid Search Agency 82

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

BenchmarkONE

NOVEMBER 27, 2018

And even with access to marketing automation tools, whether through your CRM or other productivity apps like Zapier, it can be tough to figure out how marketing automation can actually boost your B2B marketing and sales process. Here are our seven marketing automation tips for small B2B businesses like yours. #1:

Marketing Automation Services 78

Marketing Automation Services Small Business Marketing Marketing Automation Enterprise Management 78

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. Don McGuire: Well, we’ve done that by actually separating our B2B and B2C brands.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. This is why UX design is so important for B2B businesses. The Importance of UX Design for B2B Businesses. Even small changes to a website’s design can have a major impact on user behavior.

Design 269

Design Paid Search Agency Companies B2B 269

Marketing Insider Group

AUGUST 7, 2023

They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. And we’re not talking about a small increase here – 64% year-over-year growth. We need to make business personal again. The best way to do this is through conversational content. Email usage has dropped by 25%.

Conversion 208

Conversion Top of Funnel Content Lead Nurturing 208

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. What Exactly Does “Creating Video Content” Mean?

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). But is ABM the right approach for your business? Dig deeper: T he false allure of B2B intent data So, is ABM right for you? Where to start?

Account Based Marketing 106

Account Based Marketing Spending B2B Marketing ABM 106

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329