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Seven Ways to Promote Your Local Business Outdoors

Webbiquity

Event marketing typically consumes a significant share of B2B marketing budgets, as it generates leads and builds connections. Try to mirror your in-store advertising in your online content. POS marketing is any kind of marketing material you use at your point of sale, or checkout. Point of Sale Promotions. Retail Advertising.

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B2B Marketing 2022 Trends

The Lead Agency

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn.

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Onesend and ActiveCampaign support Australian office gear sales

Martech

What does the martech stack for an Australian B2B office supplies dealer look like? POSIFiQ By Onesend, a platform that integrates POS systems with ActiveCampaign. We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney.

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How mobile barcode scanning can elevate your B2B web store

Sana Commerce

It’s time to get to know the newest technology in B2B that makes checkout easy: mobile barcode scanning. 10 years ago, B2B customers couldn’t imagine using their smart devices to scan and order items in warehouses. It can be handheld or stationary and is also called a price scanner or POS scanner.

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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine. Citrix offers an example of marketing personalization to inspire B2B personalization initiatives.

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce). Create two to three compelling messaging pillars to center your content on so that people naturally gravitate toward the solutions and self-identify what they need before a salesperson ever contacts them. Gamification.