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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. What is B2B Buyer Intent Data? How to Capture Buyer Intent in B2B Marketing.

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NetLine Academy Has Landed to Better Educate B2B Demand Generation Marketers

NetLine

It’s this basic need that led us to create something to support B2B professionals in their quest to continue to level up. Why We Built NetLine Academy As the #1 Buyer Engagement Platform, NetLine’s reach includes virtually every B2B buyer imaginable. Academy was designed with B2B marketers, agencies, and media companies in mind.

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Not Translating Your Customer Portals? You May Be Harming Brand Loyalty

Martech Advisor

This means localizing the full customer experience, including “My Account” and customer support portals, writes, Craig Witt, Chief Revenue Officer, MotionPoint. Companies often translate their public websites and omnichannel content for global buyers. Untranslated portal experiences often lead to even more challenges.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

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The perfect marriage of B2B e-commerce and EDI

Sana Commerce

The perfect marriage of B2B e-commerce and EDI What is EDI? Where does B2B e-commerce come into play? B2B e-commerce lets you display different types of supporting product content, like spec sheets, images or videos. B2B e-commerce is more than a sales portal or computer language like EDI.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

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Content in the Portal: How to Address the Partner Journey

Computer Market Research

Top reasons why vendors/manufacturers fail to deploy adequate content for partner enablement. But in the case of partner enablement, failure to align content with channel partners’ value proposition, pain points, interests, needs and objectives is a surefire strategy for accomplishing partner disengagement. How to repair?