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The 10 most fascinating people in B2B marketing in 2019

Biznology

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. Nancy Harhut is the Energizer Bunny of B2B copywriting. Catch her informative keynotes at B2B marketing conferences here and abroad. On the content side, Sean hosts the B2B Revealed podcast, where I was a recent guest.

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5 Essential Functions for Every B2B Website

Biznology

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership. E-commerce.

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Best Lead Providers & Lead Generation Tools

PureB2B

We’ll look at tools such as B2B databases , to email verification tools, to tools designed to find emails from LinkedIn. Lead provider tools allow B2B companies to speed up your sales process by getting more leads into your pipeline, faster. Best B2B Data Provider. Leadiro is the go-to platform for finding qualified B2B leads.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. Here, you can see the types of information gathered purely from a site visit, and what additional intelligence can be gathered. I like the search engine and search phrase features.

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The 7 B2B website essentials: What customers want

Martech

And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites. B2B firms typically seek to accomplish some combination of the following with their sites: Be found by qualified prospects. Specifically: Content relevant to their immediate need.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

There are a few very useful applications which not only allow you to track the volume of visitors and their content viewing patterns but also go a step further to help you identify which company those visitors came from which effectively capture potential leads from a simple visit and not necessarily a form fill. I am the CEO of netFactor.