Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. .”

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

markempa

JULY 29, 2013

Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Marketing Insider Group

NOVEMBER 18, 2020

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Create Visual Content. Create More Relevant Content. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. What types of content are they sharing? Compelling Content.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Top Rank Marketing

OCTOBER 23, 2023

In 2023, B2B inbound marketing is more important than ever. All this well-warranted buzz around inbound marketing has made the practice more competitive than ever. If your B2B brand wants to rise above the noise, you’ll have to confront and overcome some serious challenges in the process.

Inbound Marketing 120

Inbound Marketing B2B Marketing Planning Work Management 120

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. That being said, Instagram use rose nearly 30% from last year to 60%, suggesting that more B2B marketers are leveraging this platform.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

Launch Marketing

OCTOBER 6, 2021

Podcasting emerged in the early 2000s as a niche content format for people who talked about hobbies or who were interested in new technologies. With the rise in smartphones and people looking for new channels to share content, podcasting became prominent in the late- to mid-2010s. Podcasts reach people who consume content differently.

B2B Marketing 124

B2B Marketing B2B Thought Leadership Content Marketing Planning 124

Top Rank Marketing

JANUARY 31, 2024

B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users. The state of B2B social media marketing 2023 saw a 20% increase in social media marketing investment by B2B marketers.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Velocity Partners

MARCH 5, 2024

This is the fourth blog in a series about the new B2B GTM playbook. This week we focus on the role of SEO and content in the playbook. Read the other blogs in our series about the evolution of B2B marketing here. Why teamwork solves the B2B SEO malaise A lot of B2B tech firms struggle with SEO.

SEO 78

SEO B2B Top of Funnel Marketing Analytics Tools 78

Marketing Insider Group

DECEMBER 18, 2019

But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The Most Trusted Channel. So which one is most trusted?

Social Media 322

Social Media B2B Thought Leadership Media B2B 322

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

KoMarketing Associates

FEBRUARY 11, 2016

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. The cardinal rule of newsletters (whether it’s your own content or someone else’s) is that you always want it to be beneficial in some way.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

Launch Marketing

APRIL 27, 2022

As 2022 continues down the tracks, we’re watching the trends in B2B marketing tactics and strategies that organizations are applying with success. Below, we highlight three of these B2B marketing trends that you should explore and consider implementing to get more from your marketing. Influencer Marketing.

Paid Search Agency 118

Paid Search Agency Trends B2B Marketing Advertising Agencies 118

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective. ”

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Unlike the econometric flawed approach inherent in multitouch attribution, learn about media mix modeling/optimization.

Efficiency 126

Efficiency Ideal Customer Profiles B2B Marketing Planning 126

KoMarketing Associates

JUNE 2, 2022

Video marketing (20%), marketing automation (20%), and content creation and design (20%) also made the list. B2B Marketers and Growing Social Media Usage. However, LinkedIn remains the top platform among B2B marketers, with 85% citing it as their most-used social media channel.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

DivvyHQ

OCTOBER 27, 2021

In today's digital environment, asking the question, "Should we be using video as part of our marketing mix?" The real question for B2B enterprise marketing teams is which kinds of videos to produce. Here are 5 highly effective types of video for B2B teams to maximize the return on their investment in video marketing.

Video Marketing 89

Video Marketing B2B Brand Identity Branding 89

Launch Marketing

OCTOBER 20, 2021

A typical marketing mix consists of a few main elements that fall in either inbound or outbound marketing categories. However, for B2B leaders, the mix of content for thought leadership looks a bit different. Being a B2B Thought Leader. Ideas for Thought Leadership Content.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. We are lucky to have all these skilled B2B marketers in our camp. We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. With their budgets, most B2B marketers (56%) expect to allocate their marketing spend toward digital marketing.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Buzz Marketing for Technology

JANUARY 3, 2018

Are Marketers ready to reclaim their profession? Yes, you know what we mean- The Marketing Mix. . We predict that 2018 will be the year in which Marketers re-embrace the notion of managing a portfolio of bets, of which some are measurable and others are not.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Overall, email marketing remains one of B2B marketers’ most implemented tactics, with 79 percent saying they use this as a part of their strategy.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design'

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

AUGUST 10, 2021

Nearly 48% say they are using it to develop creative content , and 32% claim to use it to analyze trends. B2B Marketers and Social Media Channels. Among the social channels being leveraged, previous research suggested that B2B marketers, in particular, were turning to Instagram more frequently.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content4Demand

JULY 17, 2020

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. An ontology organizes all business information into hierarchical categories, allowing AI solutions to prioritize content data, product metadata and account data by relevance, association, etc.

Marketing AI 73

Marketing AI Marketing Mix Enterprise Management Account Based Marketing 73

Marketing Craftmanship

MARCH 21, 2014

Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3 rd party, but those firms can pay a bigger price, in terms of brand damage.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

sagefrog

JANUARY 11, 2024

With millions of businesses sprouting up almost daily and widespread access to powerful search, review, and social networking platforms, brand awareness is unquestionably vital for B2B brands. What Is B2B Brand Awareness? 6 Proven Tactics That Generate B2B Brand Awareness 1. The first is to study your competitors.

Tactics 52

Tactics Brand Identity Branding Ad Building 52

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. In content marketing, do we write for search engines or for readers? The answer from GEMINI (Google) Tips for an effective B2B blog : Define your goals and audience: What do you want to achieve with your blog? Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Martech

JULY 18, 2022

It’s time to rethink gating your content. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. Nor is that the only content problem B2B businesses are having. Get the daily newsletter digital marketers rely on.

Digital Experience Platform 100

Digital Experience Platform Intent Signal Account Based Marketing ABM 100

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Binary Demand

APRIL 8, 2024

Delving into B2B target market segmentation aligns with these core business principles and propels your enterprise toward unparalleled success. In this guide, we will explore the importance of market segmentation, why it is essential, how it is conducted, its various types, and more. So, let’s get the ball rolling!

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Webbiquity

DECEMBER 31, 2019

But don’t despair—the appetite of consumers and business buyers for quality, branded video content isn’t diminishing. Exactly how important is it to incorporate different types of video into your content marketing mix? There’s still time.

Stats 338

Stats Video Marketing Marketing Mix Viral Marketing 338