Customer Experience Matrix
JANUARY 22, 2013
That third theory – let’s call it the “ease of use” school – has been the dominant approach of the B2B marketing automation industry for the past few years. So the jury is still out on which approach will prevail -- but I do think that "ease of use" by itself is no longer in contention. But I’m pretty sure there are others.
Customer Experience Matrix
DECEMBER 13, 2011
For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. This is the traditional strategy for B2C marketing automation and at B2B firms large enough to afford substantial pre-deployment investments. Among B2B vendors, Eloqua is the poster child for this approach. ease of use.
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NuSpark Consulting
DECEMBER 18, 2011
Here’s an example of Loopfuse Marketing Automation. Identify the types of firms visiting your websites, landing pages, and blogs via search marketing and social media, and focus on the industries or company sizes most engaged with your site and content. Sales people can be alerted immediately when activity occurs.
Customer Experience Matrix
JUNE 19, 2015
The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal).
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. B2b marketing automation) vendors, with links to my reviews where I've written one. I'll be flying cross country to attend, so you could too.)
Hubspot
MARCH 13, 2012
From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. To prevent yourself from running into these problems, focus first on content creation.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Just makes it easier to manage all the stuff.
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