FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

Landing Pages 76

Landing Pages Optimization B2B Top of Funnel 76

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What is the Landing Page’s Importance in Digital Marketing?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

The Lead Agency

MARCH 17, 2023

You’ve invested time and money into launching a B2B digital marketing campaign to attract potential customers. But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. In addition, a delay of just one second can cut conversions by 7%.

Landing Pages 62

Landing Pages B2B Marketing Paid Search Agency B2B 62

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

OCTOBER 8, 2019

Landing pages are the perfect tool to do it. If you’re skeptical, take a look at the chart below from a survey of B2B marketers. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better. Because landing pages can convert organic traffic.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Metadata

JUNE 16, 2021

This is the fifth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Why do so many B2B landing pages fail to convert well? Website content.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation? What are the Benefits of B2B Marketing Automation? What are the Challenges of B2B Marketing Automation?

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . In the marketing world, this concept means that you can’t use a “one piece of content fits all” strategy. I mean… Yikes.

Landing Pages 133

Landing Pages Marketing Proposals Marketing Analytics Tools Eye-Tracking 133

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly. Let’s get into it!

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Create valuable, timely content. Target decision makers.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Here are six ways to make sure your B2B CRO strategy is on the right track. You Know the Steps of the B2B Purchasing Process.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

BenchmarkONE

MAY 13, 2020

The right landing page can make all the difference. Among B2B companies, 68% use strategic landing pages to acquire new leads , with more landing pages directly correlating to more conversions. Our new Landing Page Builder makes it easier than ever to create landing pages.

Landing Pages 70

Landing Pages Work Management Marketing Automation Services Ad Building 70

NuSpark Consulting

MAY 21, 2018

Including authentic feedback from customers on your landing pages, people who your buyers regard as their peers, is a great way to build trust. Here’s a look at why sharing the insider’s view of your business through reviews can be so powerful in driving conversions and improving the performance of your landing pages.

Landing Pages 133

Landing Pages Conversion Rate Peer-to-peer Conversion 133

FunnelEnvy

JULY 7, 2021

Today, we’re going to talk about what might be the most important page on your website. No, it’s not your home page, or your contact page, or that snazzy blog post that got lots of clicks. It’s your landing page. . Landing pages are the pages that leads land on right before they convert.

Landing Pages 52

Landing Pages Peer-to-peer B2B Word of Mouth 52

Heinz Marketing

JUNE 8, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. The 13 Types of Landing Pages & How to Pick One for a Campaign. A closer look at all the different types of landing pages and how to pick one.

Landing Pages 70

Landing Pages B2B Account Based Marketing ABM 70

Adobe Experience Cloud Blog

APRIL 29, 2019

Landing pages. They’re the unsung heroes of B2B marketing. Without them, your database would be decidedly threadbare, and you’d have little idea what kind of content or offers your customers value most. Here are five simple things you can do today to boost landing page conversions: Up your image game.

Landing Pages 134

Landing Pages Conversion B2B Thought Leadership Marketing Automation Services 134

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. This is followed by content marketing (47%) and email (41%).

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Navigate the Channel

MAY 26, 2021

One of the most overlooked strategies for commercial contractors is landing pages. Keep reading to learn the best commercial contractor landing page strategy. You can also create specific landing pages with a purpose. Step One: Build Your Landing Pages with Quality Content.

Landing Pages 65

Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Each phase requires different marketing approaches and content types.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Average conversion rates for B2B companies typically fall between 0.5-1%.

Conversion Rate 308

Conversion Rate Conversion Content Traffic 308

Unbounce

OCTOBER 31, 2018

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. Click image to see the full page.). PIM on Cloud.

Landing Pages 108

Landing Pages Digital Asset Management Examples Work Management 108

Adobe Experience Cloud Blog

MARCH 18, 2019

Your landing page is your opportunity to make an impression on your target audience. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. Place your contact button where users see it from the minute they land on your page.

Landing Pages 134

Landing Pages Loyalty Ad Building Brand Identity 134

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. Email landing pages should be short and sweet.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Sharpspring

APRIL 27, 2020

Great content, solid organic promotion, paid search, and social strategy are the keys to a successful inbound marketing campaign. But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Let’s dig into how you can track and demonstrate the true value of your B2B influencer marketing. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

ANNUITAS

JANUARY 30, 2024

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. To create trust, it is essential to build authority and educate customers through value-added content.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. What is an SEO Landing Page?

Landing Pages 66

Landing Pages Practices Optimization SEO 66