Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Content Marketing. Content is a vital component of every digital marketing strategy. Build a Robust Content Marketing Strategy for Your Company.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. So, what is the trick when it comes to making the most out of B2B email marketing?

Email Marketing 203

Email Marketing B2B Marketing B2B Planning 203

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

BOP Design

JULY 30, 2021

Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns. Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

The Marketing Blender

NOVEMBER 22, 2023

We are continuing our exploration of lead generation, specifically focusing on the reasons why B2B lead generation might not be yielding the desired results. We’re eager to continue our discussion as we delve into the specific challenges that affect the effectiveness of B2B lead generation. You can watch the discussion here.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Ad creation is another aspect of B2B marketing that necessitates a human touch.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

The Lead Agency

SEPTEMBER 13, 2020

According to the Content Marketing Institute (CMI) , more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Sana Commerce

DECEMBER 6, 2023

Simplifying B2B customer experience with barcode scanning As Sana Commerce collaborates with Dynamsoft, customers get to experience scanning technology like never before. B2B customers use their own smart devices and therefore don’t require investment in machinery.

Advertising Agencies 52

Advertising Agencies Customer Satisfaction B2B Gartner 52

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. Over 75% of consumers indicated that personalized communications factored into their brand considerations — and a whopping 78% said personalized content would increase the likelihood they’d make another purchase. How it works. Challenges.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Did we miss any? Marketing terms.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. Create and Publish Relevant and Engaging Content.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

KoMarketing Associates

OCTOBER 20, 2016

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. when building out our content strategies.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

Marketing Insider Group

AUGUST 29, 2015

My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”. Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. ATTACH FACT SHEET].

Content Marketing 100

Content Marketing Paid Search Agency Content Marketing & Strategy 100

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Heinz Marketing

MARCH 29, 2022

People are pestered with hundreds of emails entering their inbox daily, and that number skyrockets for business professionals in the B2B space. This can look like delivering a piece of content with your own personal take on it or walking a prospect through a new product feature—all in video format. Why Incorporate Video? Cold Emails.

Sales Cycle 96

Sales Cycle B2B Sales Video Marketing B2B 96

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. First of all, on the short or long-term effects of this Pandemic on B2B marketing, 65% say this will have major or moderate effects.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

PathFactory

MARCH 6, 2023

The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Content Standard

MAY 28, 2021

Verizon Business Group is a global B2B business with multiple audiences across multiple product lines and geographies. Colleen Brooks: So I sit on the B2B side of Verizon. Speaking to that new buyer persona requires new value propositions, new styles of communication and different styles of content. Who are they?

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. In order to send emails that your target B2B audience actually wants to open, consider the following five formats.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SendX

DECEMBER 7, 2020

Your content is too vague for your audience. HELPFUL TIPS: Relevancy: Only send relevant and targeted information - statistics show that 56% of people unsubscribe due to receiving content irrelevant to them (Campaign Monitor 2020). For example, you can insert subscriber's names, locations, or other dynamic content.

Email Marketing 219

Email Marketing Work Management Marketing Management Open Rate 219

Webbiquity

SEPTEMBER 28, 2022

Personalized email is much more than simply auto-inserting the recipient’s first name. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. But, don’t forget: it’s important to not do video just for the sake of creating video content. Here are 13 solid video content ideas to bolster your social media presence: 1.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Webbiquity

MARCH 7, 2023

I don’t normally insert myself into blog posts here, but if I may do so in this case just as an example: I provide digital marketing services (category) to small-to-midsized B2B tech and professional services (ideal client profile) companies. App store marketing is its own specialty.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Launch Marketing

MAY 5, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. In this blog, we’ll cover specific content marketing and sharing tactics and assets that can boost the impact and reach of your launch.

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105

Metadata

NOVEMBER 6, 2023

You can thank B2B marketers for a good chunk of those searches. While there’s no denying that artificial intelligence (AI) is evolving quickly and manifesting in some rad ways, there’s also no denying that B2B marketers are paying very close attention. What bottlenecks will AI break open for B2B marketers?

Marketing AI 52

Marketing AI Paid Content B2B Marketing B2B 52

Metadata

MAY 4, 2021

Metadata is the first demand generation platform for B2B marketers. It’s changing the way B2B marketers scale and experiment with paid social campaigns. What was your journey to becoming a Senior Content Marketing Manager? Before joining Metadata, I was the Head of Content & SEO at Leadfeeder, another B2B SaaS company.

Work Management 89

Work Management Content Marketing Paid Social Agency Paid Search Agency 89

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. Why Long Form Content Works. Long form content works for many reasons.

Planning 268

Planning Content Work Management Paid Search Agency 268

Marketing Insider Group

JUNE 16, 2016

Have you ever seen a piece of content and had a déjà-vu moment? ” B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there. Start by banning these 11 overused stock photos from your B2B marketing: 1.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Advertising Agencies 100

Contently

JULY 15, 2020

” In it, the author demonstrates the rise and uses of chatbots … by inserting a chatbot into the article. We were pitching blog ideas about chatbots and someone had this idea to insert one into the article to provide a director’s cut commentary,” Campillo said. “We We said, yeah that’s great.

Paid Search Agency 180

Paid Search Agency Budget Programs Advertising Agencies Startups 180

Marketing Interactions

NOVEMBER 2, 2021

But, for marketers, questions are one key to B2B buyer enablement. B2B buyers facing a problem must find out how to fix it—or even if they should. This one is critical for buyers given the overwhelming amount of content available on every topic—not to mention the conflicts in information they must untangle. Really elementary.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

NetLine

SEPTEMBER 3, 2020

As we’ve been tracking in our COVID Impact Series , this has led to a surge in content consumption related to remote work, collaboration software, IT bandwidth, security, and the ripple effects on HR & the like. Total-Content Requests Rose by 26.73%. How much has #COVID19 driven #B2B #content consumption?

Work Management 59

Work Management B2B Marketing Management Content 59

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads? Lead scoring.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Sponsored Content and Native Ads If you appreciate content marketing as much as we do, you should understand why sponsored content can be an effective way to advertise online. Be a human and try to help people.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Customer Experience Matrix

APRIL 24, 2015

We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. It built a network of B2B publishers to sell ads and gather data about their site visitors. Bombora’s core business is assembling data about B2B companies and individuals.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Webbiquity

NOVEMBER 19, 2019

You come here for the latest trends and critical insights for B2B digital marketing. Applications that help you plan, create, promote, and measure the performance of content, more efficiently and effectively. The best online video maker-—use Wave.video to create branded video content that will build your audience.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238