nDash

AUGUST 20, 2020

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. In addition, written content is often preferred by the older and wealthier demographics who are more likely to have decision-making power.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

KoMarketing Associates

JULY 13, 2017

Facing such fierce competition, how can B2B marketers effectively leverage Sina Weibo to further marketing efforts in China? Additionally , the primary purposes users open Weibo are for reading news, following interesting content, and learning useful information. Creating Engaging Content. Using Hashtags.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. What’s your strategy?

Demand 120

Demand B2B Marketing B2B Trade Show 120

Biznology

DECEMBER 20, 2019

LinkedIn: If you are working for B2B industries and wish to increase networking; Linkedin simply works wonders. Twitter : Use posts and an event hashtag to build excitement before and during your event. Apply relevant hashtags. Hashtags are no longer a buzzing term; they have become more like a norm.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. TARGETING STRATEGY.

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned. Content Marketing.

Social Media 188

Social Media Media Zoominfo Ideal Customer Profiles 188

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. For example, “B2B Marketing Strategy | Launch Marketing”. This gives a boost from an SEO standpoint and increases the content reach at the same time. Highlight on Social Media.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

KoMarketing Associates

OCTOBER 5, 2017

Repurposing a live event into digital content can keep it fresh in users’ minds, leading to more conversations, engagement, and even sales. Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Bring Conversation to Another Medium. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Schubert B2B

JULY 31, 2019

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content. Paid and Earned Media.

B2B Marketing 74

B2B Marketing Peer-to-peer B2B Thought Leadership Planning 74

KoMarketing Associates

SEPTEMBER 7, 2017

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). videos, white papers) to share can help get your content in front of more people.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Oktopost

APRIL 14, 2023

As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management. The need for powerful and efficient tools to manage and create content has never been greater. Content Spark allows social media managers to auto-generate messages with AI.

Social Media 62

Social Media Work Management Tools Media 62

SmartBug Media

NOVEMBER 18, 2022

She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. The foundation of inbound marketing is content. To find out what campaigns or pieces of content perform best, you can conduct an A/B test. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Launch Marketing

DECEMBER 20, 2023

LinkedIn is a dynamic hub for B2B marketing leaders unlocking access to reach a highly targeted, professional audience. Once the campaign is live, keep an eye on the average click-through rate (CTR) as a good indicator of when it’s time to refresh the ad’s content. This post was originally published on MarketingProfs.

Advertising Benchmark 62

Advertising Benchmark Linkedin Allocation Advertisements 62

Marketing Insider Group

DECEMBER 19, 2014

Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. VaynerMedia’s Foray Into Micro-Content.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Schubert B2B

JULY 31, 2019

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content. Paid and Earned Media.

B2B Marketing 63

B2B Marketing Peer-to-peer B2B Thought Leadership Planning 63

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Social Media Plays a Key Role in B2B Event Marketing. Did we mention you should absolutely have an official event hashtag?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy. Image attribution: Skye Studios.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Schubert B2B

JULY 31, 2019

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content. Paid and Earned Media.

B2B Marketing 54

B2B Marketing Peer-to-peer B2B Thought Leadership Planning 54

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. Start incorporating content into your advertising.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Sharing industry- and company-related content with your connections and fellow group members is a good way to spark initial conversations in Groups. Share links to valuable content (i.e.

Social Media 57

Social Media Linkedin Media Peer-to-peer 57

Marketing Insider Group

SEPTEMBER 1, 2015

Brainstorm content ideas that will resonate with your segment. Come up with content that is about them – not your product. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Step 3: Brainstorm.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Hinge Marketing

MAY 20, 2020

With slight adjustments to my social media habits, leveraging content-based networking, and the discipline to consistently follow best practices, I found a lever to accelerate my personal branding efforts and generate new business. I posted around a core message: “ using original research as marketing content. ” Well you can.

Linkedin 83

Linkedin Ideal Customer Profiles Webinar Metrics Social Media 83

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Create quality content that is relevant to your target audience (and lots of it). Here are a few examples of quality content worth considering: Blog articles.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

SnapApp

MARCH 1, 2017

When you work in B2B marketing, either knowingly or not, you join a certain community. B2B marketing is tough, and when you’re in the trenches, it’s good to have some comrades to remind you that we’re all in this together. That white paper we worked on all quarter was published. Do people really use hashtags?

B2B Marketing 48

B2B Marketing Peer-to-peer Planning B2B 48

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. Create a company-specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. What is Content Marketing? 2022 Content Marketing Trends to Know. Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. Add hashtags for discoverability.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

SmartBug Media

FEBRUARY 21, 2020

Keyword research is significant because it identifies what your audience is searching for and what pain points or topics you should be writing content around. Create Awesome Content. Once you find phrases that your potential customers are searching for, it's time to create content using those keywords.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Valasys

APRIL 17, 2020

B randing lies at the core of every B2B marketing endeavor. Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. What Is Content Marketing?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Walker Sands

MAY 20, 2020

Organic efforts can guide most B2B audiences through these five stages to create awareness and build trust. Blog posts, short video tutorials and thought leadership articles are some of the best forms of content to feature at this stage. A great way to build engagement is through user-generated content (UGC) and a branded hashtag.

Top of Funnel 52

Top of Funnel Marketing Funnels Social Media Social Marketing 52

Hubspot

AUGUST 11, 2019

Whether you’re a rep looking for fresh lead generation avenues or a marketer trying to help their sales team, I’ve rounded up some strategies for helping you bring in new B2B leads. Sourcing B2B leads requires you to understand a company’s goals as well as the individual’s. How to Generate Leads for B2B Sales. Set up a lead bot.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

EMagine B2B Blog

JANUARY 8, 2015

Many B2B marketers are still weary of the social media world. However, the savvy B2B marketers know that although social media may not be their biggest “money maker”, it is crucial for brand awareness and thought leadership. Mix it up by posting new blog updates, white papers and press. This is where the action is.

Social Media 40

Social Media Media B2B B2B Thought Leadership 40

PureB2B

OCTOBER 8, 2020

B2B companies will attest that leads are the lifeblood of their businesses, as leads help companies find prospects, increase revenue, and achieve business goals. Social media is effective for B2B lead generation as 72% of Internet users use it. Chapter I: How to pick the proper social media channels for B2B lead generation.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

SnapApp

MAY 2, 2018

. Every B2B prospect is on a journey, whether you’re optimizing for it or not. . Snackable content on social? In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. . 7 Top Funnel B2B Marketing Campaign Types (with Examples). . . Ready to buy?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98