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How to Boost Your ROI During a Content Drought

Webbiquity

Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Among the aspects proving to be particularly challenging is content marketing. Content drought and lower ROI in the world of B2B marketing post-COVID. Content alignment with the buyer journey.

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3 ways B2B marketers can use generative AI

Martech

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

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Top 15 Content Marketing Trends for 2023

ClearVoice

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

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Exploring Manufacturing Audiences: Real-Time, Custom Content Consumption Insights

Marketing Insider Group

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. TARGETING STRATEGY.

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3 Times to Avoid Scripted Social Media

Zoominfo

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned. Content Marketing.

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What to Do After a Website Launch to Boost Traffic and Lead Generation

Launch Marketing

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. For example, “B2B Marketing Strategy | Launch Marketing”. This gives a boost from an SEO standpoint and increases the content reach at the same time. Highlight on Social Media.