| |  B2B + Content + Hashtag + White Paper | 96 articles |
| Page 1 of 1 | Previous | Next | ANYTHING GOES MARKETING DECEMBER 21, 2008 10 Tips for Using Twitter And Email Marketing for B2B That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. For example if you have a Twitter post such as "New white paper on how to increase ROI". Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. | SAVVY B2B MARKETING JUNE 22, 2010  12 Ways to Promote Your eBook or White Paper Oftentimes, when your content doesn't perform well, it's not because it isn't useful, but it's because you aren't marketing the piece well. To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). For nine more ideas , check out one of Jamie's first posts on Savvy B2B! | | | | | |
| WEBBIQUITY FEBRUARY 21, 2012 The Two Core Elements of B2B Social Media Marketing Success There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Content can be produced in a wide variety of formats: • White papers. But regardless of the format, the first key to getting your content amplified by others is to produce high-quality, share-worthy content. | FEARLESS COMPETITOR JULY 21, 2010  Find New Customers releases new white paper on email marketing Very exciting to finally announce the release a new white paper from Find New Customers , a leading demand generation company. We hope you enjoy this new paper and take full advantage of the retweet link on every page. You can download it now for free by clicking Email White Paper. Do you like the new white paper – or do you hate it? | MARKETING INTERACTIONS MAY 13, 2012 Can B2B Marketers Become Content Whisperers? One of the mandates bandied about lately is that B2B marketers need to become listeners. This is great and dandy for one-to-one relationships or even amongst small groups of people, family and friends, but what happens when you're a B2B marketer with thousands of contacts in your database? This is when you see the "me, me, and more about me" marketing content based on products and company grandeur rather than what prospects are interested in. Twitter thread using your hashtag becomes active with numerous people offering comments and perspective. Or 100? | WRITTENT MAY 15, 2013  15 Key Facts about Content Curation 'For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Finding the Right Content Is Tough. | | | | | | | |
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FEARLESS COMPETITOR | THURSDAY, JUNE 3, 2010 The big mistake most companies make in content marketing
Is your company doing content marketing today? Unfortunately, many make a big mistake when engaged in Content Marketing and it does not produce the results they desire. Content Marketing without a process is not content marketing. They have a Resources (or something like that) section on their website and it contains white papers, eBooks, webinars and the like. They then can say to the CEO “ Hey, we’re doing content marketing.&# Here’s an example of content marketing done wrong, look at Falconstor Software. Why not? MORE >> -
B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013  Top 50 B2B Marketing Influencers On Twitter
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “ B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read. hope you find this to be a valuable resource for your B2B Marketing efforts. Top B2B Marketing Influencers – Companies. Cambridege, MA – [link]. MORE >> -
FEARLESS COMPETITOR | MONDAY, APRIL 26, 2010  Video – great book on B2b e-marketing by @ardath421
We love comments (click Leave a Comment at the top of the post) and people who share our content. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Just go to [link] and enter hashtag #b2bchat. He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. And he’s just been retained to write a new white paper.) What do you think of this video? Thanks. MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, JUNE 23, 2010  6 Keys to B2B Marketing Success Today
In my quest to improve the world of B2B marketing, I distill it down to 6 things. Do Use graphics like this Infographic from Content Marketing Today. Content is king, queen and prince today. Not only do you need content, but you need to craft it in a story-telling, problem to solution format. In essence, you need the ability to deliver the right content at the right moment to the right person. Avitage has a great explanation on their Content Strategy and Execution site. My 6 keys to B2B Marketing success today. What should you do? Simplify. MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, MAY 26, 2010  3 Superb Ways to Learn B2B Demand Generation
Since the #1 challenge of businesses is sales-ready leads (Almost 7 out of 10 say it’s their top problem, according to MarketingSherpa), business leaders need to learn B2B demand generation. So we offer 3 easy ways to learn B2B demand generation. Want to curl up in a recliner and read a great white paper on demand generation ? This highly acclaimed white paper is a comprehensive and easy to read guide (After all, our tagline is “Lead Generation Made Simple&# ) to the world of B2B demand generation. Website (Free). We care. MORE >>
- Simplify and entertain, Mr. B2B seller – a great example FEARLESS COMPETITOR | TUESDAY, APRIL 20, 2010
- How the BP disaster shows need for a Chief Content Officer FEARLESS COMPETITOR | MONDAY, JUNE 7, 2010
- The Myth of the Magic Bullet for Content Marketing MARKETING INTERACTIONS | SATURDAY, DECEMBER 31, 2011
- 12 Tips For B2B Marketers to Excel in Twitter MODERN B2B MARKETING | TUESDAY, NOVEMBER 16, 2010
- 16 Things to Ask Before Starting a Content Marketing Initiative FEARLESS COMPETITOR | WEDNESDAY, MAY 19, 2010
- Good content isn’t enough, Mr/Ms CMO. You must publish. FEARLESS COMPETITOR | TUESDAY, MAY 25, 2010
- 60 Seconds with the Fearless Competitor – B2B demand gen…oops! FEARLESS COMPETITOR | FRIDAY, MAY 21, 2010
- The One Thing EVERY Company Needs Today FEARLESS COMPETITOR | TUESDAY, MAY 18, 2010
- Content Marketing = Sales $, otherwise, don’t do it FEARLESS COMPETITOR | TUESDAY, AUGUST 3, 2010
- 50 Marketing Charts and Graphs (Thanks, HubSpot) FEARLESS COMPETITOR | THURSDAY, MAY 13, 2010
- Use Webinars for Content Acquisition FEARLESS COMPETITOR | TUESDAY, JULY 6, 2010
- Engaging your audience with top experts – Revenue Master Series FEARLESS COMPETITOR | FRIDAY, MAY 28, 2010
- Don’t Buy Marketing Automation FEARLESS COMPETITOR | WEDNESDAY, JUNE 16, 2010
- 60 Seconds with the Fearless Competitor – Episode 2 – Lead Nurturing FEARLESS COMPETITOR | FRIDAY, MAY 7, 2010
- How will the Salesforce/Jigsaw acquisition change the B2B industry? FEARLESS COMPETITOR | FRIDAY, APRIL 23, 2010
- Tell your marketing stories with analogies FEARLESS COMPETITOR | THURSDAY, JULY 8, 2010
- Lighten up Mr/Ms BtoB Seller FEARLESS COMPETITOR | MONDAY, JULY 12, 2010
- 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013
- Tips for using online video to engage prospective buyers FEARLESS COMPETITOR | TUESDAY, JULY 20, 2010
- Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz Marketing for Technology FEARLESS COMPETITOR | MONDAY, MAY 3, 2010
- A Better Way to Do Demand Generation – Outsource It! FEARLESS COMPETITOR | THURSDAY, MAY 20, 2010
- Holy cow! Salespeople want QUALITY leads! FEARLESS COMPETITOR | MONDAY, MAY 10, 2010
- Does your Silverpop Ferrari collect dust? FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
- Simplify and entertain, Mr. B2B seller – a great example FEARLESS COMPETITOR | FRIDAY, MAY 21, 2010
- The Problem with Kids: How Your Products and Services are Truly Perceived FEARLESS COMPETITOR | TUESDAY, JULY 13, 2010
- Big announcement this Thursday FEARLESS COMPETITOR | MONDAY, JUNE 7, 2010
- Who’s in charge? Why you need leadership. FEARLESS COMPETITOR | TUESDAY, MAY 25, 2010
- The Fearless Competitor introduces you to Marketing Automation service FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
- Lead Gen experts should take the word “campaign” out of their vocabularies FEARLESS COMPETITOR | WEDNESDAY, APRIL 28, 2010
- Four Stages of Buying FEARLESS COMPETITOR | MONDAY, JUNE 7, 2010
- 60 Seconds with the Fearless Competitor of Find New Customers FEARLESS COMPETITOR | FRIDAY, JULY 23, 2010
- 60 Seconds with the Fearless Competitor – Episode 6 FEARLESS COMPETITOR | FRIDAY, JUNE 18, 2010
- What do you change every day? FEARLESS COMPETITOR | THURSDAY, MAY 27, 2010
- 60 Seconds with the Fearless Competitor – Episode 4 FEARLESS COMPETITOR | FRIDAY, JUNE 4, 2010
- 60 Seconds with the Fearless Competitor – Episode 3 FEARLESS COMPETITOR | FRIDAY, MAY 28, 2010
- The Edelman Trust Barometer – What do People Really Trust Today? FEARLESS COMPETITOR | TUESDAY, MAY 4, 2010
- Why’s that Ferrari collecting dust? FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
- The most intimate of marketing channels – the smartphone FEARLESS COMPETITOR | THURSDAY, JULY 15, 2010
- Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010 B2B MARKETING ZONE POSTS | TUESDAY, JANUARY 4, 2011
- Thought Leadership Interview #7 – Scott Mersy of Genius.com FEARLESS COMPETITOR | TUESDAY, MAY 11, 2010
- Leveraging the mobile platform in marketing automation FEARLESS COMPETITOR | MONDAY, JULY 26, 2010
- Here’s how you can help me FEARLESS COMPETITOR | TUESDAY, MAY 25, 2010
- 5 Lessons a BtoB Marketer can Learn from “Breaking Bad” FEARLESS COMPETITOR | THURSDAY, JUNE 17, 2010
- Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- Webinar Q&A: Content is Marketing Currency - Australian Audience MARKETING INTERACTIONS | FRIDAY, AUGUST 20, 2010
- Marketing Automation Acceleration Package – our exciting new service FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
- Our new home page – Let’s change the world for the better FEARLESS COMPETITOR | TUESDAY, JUNE 8, 2010
- SNAP Selling – new book by Jill Konrath of Selling to Big Companies FEARLESS COMPETITOR | SATURDAY, MAY 29, 2010
- 10 Tips for Better Event Marketing MARKETING ACTION | WEDNESDAY, MARCH 6, 2013
- Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010 WEBBIQUITY | TUESDAY, MARCH 8, 2011
- The Value’s in the Network, Not Just the Knowledge FEARLESS COMPETITOR | MONDAY, AUGUST 2, 2010
- When a Blog is More than Just a Blog MARKETING INTERACTIONS | SUNDAY, JANUARY 30, 2011
- 60 secs with the Fearless Competitor – Buyer Personas FEARLESS COMPETITOR | FRIDAY, APRIL 30, 2010
- Does your Marketo Ferrari collect dust? FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
- Social Media and the Contact Center for Dummies FEARLESS COMPETITOR | WEDNESDAY, JUNE 2, 2010
- Thought Leadership Interview #9 – Eric Goldman of Gossamar FEARLESS COMPETITOR | TUESDAY, JUNE 1, 2010
- 5 Tips for Developing Strong Buyer Personas FEARLESS COMPETITOR | MONDAY, APRIL 19, 2010
- 5 Ways to Integrate Sales and Marketing FEARLESS COMPETITOR | MONDAY, JUNE 21, 2010
- Marketing Automation Acceleration Package – our exciting new service FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
- The Era of the Specialist has Arrived FEARLESS COMPETITOR | WEDNESDAY, JULY 14, 2010
- Gobbledy-Gook Words Don’t Work FEARLESS COMPETITOR | THURSDAY, MAY 27, 2010
- 60 Seconds with the Fearless Competitor – Episode 5 FEARLESS COMPETITOR | FRIDAY, JUNE 11, 2010
- 60 Seconds with the Fearless Competitor V9 – Difference btw good/great companies FEARLESS COMPETITOR | FRIDAY, JULY 9, 2010
- Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic FEARLESS COMPETITOR | TUESDAY, JUNE 15, 2010
- Thought Leader Interview #10 – the Leadsloth Jep Castelein FEARLESS COMPETITOR | MONDAY, JULY 19, 2010
- “If We Build It, They Will Come” FEARLESS COMPETITOR | MONDAY, MAY 24, 2010
- 8 Implicit Lead Scoring Criteria FEARLESS COMPETITOR | MONDAY, JUNE 14, 2010
- An Introduction to 7 of the Most Popular Social Networks for Business HUBSPOT | TUESDAY, JULY 17, 2012
- 60 Seconds not this week FEARLESS COMPETITOR | FRIDAY, JULY 16, 2010
- 5 Secrets to Marketing Automation Success FEARLESS COMPETITOR | WEDNESDAY, APRIL 21, 2010
- 3 Tips for expanding to/from the USA FEARLESS COMPETITOR | WEDNESDAY, MAY 19, 2010
- Does your Eloqua Ferrari collect dust? FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
- Thought Leadership Interview #2: Trish Bertuzzi of the Bridge Group FEARLESS COMPETITOR | THURSDAY, APRIL 22, 2010
- The All-Star Cast of Thought Leader Interviews FEARLESS COMPETITOR | TUESDAY, JUNE 22, 2010
- Inbound Marketing and Avitage FEARLESS COMPETITOR | WEDNESDAY, JUNE 16, 2010
- No Fearless Competitor posts next week FEARLESS COMPETITOR | THURSDAY, JULY 22, 2010
- Random acts of marketing (Why you need outside help) FEARLESS COMPETITOR | THURSDAY, APRIL 15, 2010
- 4 Fearless Predictions from the Fearless Competitor FEARLESS COMPETITOR | WEDNESDAY, JULY 7, 2010
- Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26] HUBSPOT | THURSDAY, JUNE 23, 2011
- BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference MODERN B2B MARKETING | WEDNESDAY, JUNE 24, 2009
- 5 Tips and Tricks to Make Your Blog ROCK! FEARLESS COMPETITOR | TUESDAY, MAY 18, 2010
- 5 Tips and Tricks for a great blog FEARLESS COMPETITOR | MONDAY, MAY 17, 2010
- Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua FEARLESS COMPETITOR | MONDAY, MAY 17, 2010
- Thought Leadership Interview #4 – Jon Miller, VP, Marketing at Marketo FEARLESS COMPETITOR | TUESDAY, APRIL 27, 2010
- 8 Essential Elements of Demand Generation FEARLESS COMPETITOR | WEDNESDAY, APRIL 21, 2010
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