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The Two Core Elements of B2B Social Media Marketing Success


There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Content can be produced in a wide variety of formats: • White papers. But regardless of the format, the first key to getting your content amplified by others is to produce high-quality, share-worthy content.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C.

15 B2B case studies show how content marketing drives ROI


70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies. Don’t create content for the sake of creating content.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options.

The 7 Building Blocks of a Solid Content Marketing Plan


Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Step 3: Cater to them with content. In fact, the.

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The Basics of B2B Social Media Marketing Strategy


Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It’s also important to use hashtags correctly. Image credit: BundlePost. Social Audience Strategy.

12 Ways to Promote Your eBook or White Paper

Savvy B2B Marketing

Oftentimes, when your content doesn't perform well, it's not because it isn't useful, but it's because you aren't marketing the piece well. To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). For nine more ideas , check out one of Jamie's first posts on Savvy B2B!

50 Things We Learnt About Content Marketing This Year


2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. Content marketing strategies. Content performance. CMI ).

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Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric

Modern B2B Marketing

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. In other words, nearly half admit that they don’t know how to make content that interests their audience. Keep design consistent across content formats.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Top B2B Marketing Influencers – Companies.

Social Media For B2B Explained

EMagine B2B Blog

Many B2B marketers are still weary of the social media world. However, the savvy B2B marketers know that although social media may not be their biggest “money maker”, it is crucial for brand awareness and thought leadership. Mix it up by posting new blog updates, white papers and press. The power of Linked In for B2B is incredible. The reality? Facebook. Twitter.

Find New Customers releases new white paper on email marketing

Fearless Competitor

Very exciting to finally announce the release a new white paper from Find New Customers , a leading demand generation company. We hope you enjoy this new paper and take full advantage of the retweet link on every page. You can download it now for free by clicking Email White Paper. Do you like the new white paper – or do you hate it?

33 Problems You Probably Have if You’re a B2B Marketer


When you work in B2B marketing, either knowingly or not, you join a certain community. B2B marketing is tough, and when you’re in the trenches, it’s good to have some comrades to remind you that we’re all in this together. We talked to some members of our own marketing team and our peers in the industry about what some of the everyday stumbling blocks B2B marketers experience.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Personalization.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. For example if you have a Twitter post such as "New white paper on how to increase ROI". Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it.

15 Key Facts about Content Curation


For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Finding the Right Content Is Tough.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B Marketing Insider ). B2B PR Sense Blog ). Forbes ).

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. Looking for inspiration for an original B2B marketing campaign? by Earnest about B2B.

9 Personality Quiz Examples For Content Marketing


Get ready to be inspired to create your own interactive content ! . Takeaway: You can easily incorporate sponsors while offering high-engagement content — this assessment yielded a 78% app completion rate ! With its fun answers and engaging color scheme, it drew in the attention of B2B prospects. EMC engaged B2B buyers with a personality assessment about technology adoption.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Anything else will distract potential leads from clicking through to your intended offer or content.

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6 Keys to B2B Marketing Success Today

Fearless Competitor

In my quest to improve the world of B2B marketing, I distill it down to 6 things. Use graphics like this Infographic from Content Marketing Today. Content is king, queen and prince today. Not only do you need content, but you need to craft it in a story-telling, problem to solution format. Avitage has a great explanation on their Content Strategy and Execution site.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Thus, social traffic is something that B2B marketers need to get right.

20 Twitter Tricks for B2Bers Who Want to Up Their Game


Twitter is pretty key for B2B content marketers, too. We use it a hair more than Facebook (just barely) to distribute content, according to the Content Marketing Institute 2017 Benchmarks, Budgets, and Trends—North America. A hashtag. Adding a hashtag helps even more. Bonus: If you’re sharing someone else’s content, include their Twitter handle, too. Got something you want to focus attention on – like an upcoming webinar, a new white paper, or a call to join your email list? Content curation is a hot topic among content marketers.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ).

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21 Fantastic Facebook Marketing Guides


On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. ” Will content proliferation and advertising keep small companies from being successful with social media marketing?

Get Found: How to Incorporate SEO into Your Editorial Calendar

Hinge Marketing

To be successful with content marketing, you need to start with strategy. Your content strategy broadly defines the subjects related to your offering that you’ll address to meet your potential clients’ information needs. It’s your road map for content creation throughout the year, getting you from where you are today to where you want to go.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Do I Really Need a Content Strategy? Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. Meaningful Metrics for B2B Blogging - Proteus B2B Marketing , April 20, 2010. 28 Awesome B2B Social Media Statistics - Social Media B2B , August 4, 2010. B2B Marketing Online , September 20, 2010. B2B (2706).

10 Tips for Better Event Marketing

Marketing Action

But while cross-channel marketing plays such a critical role for B2B companies, just 29% of companies say their event marketing initiatives are very integrated with their other marketing campaigns. Every B2B marketer knows that the leads generated at live events can run the spectrum from red hot to ice cold. That’s a lot of missed opportunities. Establish your event marketing goals.

How A Small Business Can Automate Social Media And PR

B2B Marketing Insider

Brainstorm content ideas that will resonate with your segment. Come up with content that is about them – not your product. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc.

What’s the Word? New Additions to the Digital Marketing Glossary

Marketing Action

For example, hashtag , selfie , and big data were all added to the Merriam-Webster’s Collegiate Dictionary in 2014, and more novel terms are being generated all the time. According to our glossary, this strategy, also called geotargeting, is used to determine where visitors are located on the map in order to deliver relevant content to them. Geographical Targeting. in 2017.

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Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

It's All About Revenue

Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance. “This reality is reflected in the high percentages of marketers who say their content marketing is ineffective. Just publishing content on its own doesn’t accomplish this."

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

It's All About Revenue

Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance.

12 Tips For B2B Marketers to Excel in Twitter

Modern B2B Marketing

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. When news breaks in the B2B arena, consider sending out updates and insightful information to followers and encourage them to share it with their audience. Original content. One key to B2B social media success is sharing original and insightful information. Hashtags. ReTweeting. Reporting news.

8 Ways to Maximize the Value of Online and In-Person Events


Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. What’s more, according to the Content Marketing Institute, 81% of trade show attendees have buying authority. Clearly, events provide B2B marketers with great opportunities to connect and sell. They also give you a chance to engage in personalized communications with each attendee and to extend other content or product offers. 2 ‒ Decide how, where, and when to distribute invitations. 3 ‒ Manage the registration process.

60 Seconds with the Fearless Competitor – B2B demand gen…oops!

Fearless Competitor

And let me add, EVERY company today needs a Chief Content Officer. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Just go to [link] and enter hashtag #b2bchat. Do you have one? Check out our Thought Leadership Interview series. Jeff Ogden, the Fearless Competitor , is President of Find New Customers “ Lead Generation Made Simple.”

3 Superb Ways to Learn B2B Demand Generation

Fearless Competitor

Since the #1 challenge of businesses is sales-ready leads (Almost 7 out of 10 say it’s their top problem, according to MarketingSherpa), business leaders need to learn B2B demand generation. So we offer 3 easy ways to learn B2B demand generation. Want to curl up in a recliner and read a great white paper on demand generation ? Website (Free). We care.

Video – great book on B2b e-marketing by @ardath421

Fearless Competitor

We love comments (click Leave a Comment at the top of the post) and people who share our content. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Just go to [link] and enter hashtag #b2bchat. And he’s just been retained to write a new white paper.) What do you think of this video? Thanks.