Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Create quality content that is relevant to your target audience (and lots of it). Here are a few examples of quality content worth considering: Blog articles.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

SnapApp

MARCH 1, 2017

When you work in B2B marketing, either knowingly or not, you join a certain community. B2B marketing is tough, and when you’re in the trenches, it’s good to have some comrades to remind you that we’re all in this together. That white paper we worked on all quarter was published. Sometimes, not so great.

B2B Marketing 48

B2B Marketing Peer-to-peer Planning B2B 48

Hubspot

AUGUST 11, 2019

It’s often the most critical barrier to meeting quota, and the ability to prospect effectively and bring in qualified leads is what will help reps move forward and succeed. Sourcing B2B leads requires you to understand a company’s goals as well as the individual’s. How to Generate Leads for B2B Sales.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

SEPTEMBER 30, 2015

As a marketer, you can harness the influence of personality quizzes to strengthen your bond with a community and gain valuable feedback on your audience. Get ready to be inspired to create your own interactive content ! . With its fun answers and engaging color scheme, it drew in the attention of B2B prospects.

Personalization 48

Personalization Examples Content Marketing Planning 48

The Point

OCTOBER 7, 2014

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. Original content. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

DivvyHQ

JULY 16, 2019

Most companies today deploy a mix of paid advertising and organic content tactics to drive traffic, engagement and revenue through digital channels. But what about the hundreds or thousands (depending on your market size) of anonymous, cold website visitors that also click on one of your ads to learn more about your company?

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Litmus

JULY 24, 2020

There’s so much to think about in email marketing—from strategy to tactics and everything in between. In this episode of Delivering, host Jason Rodriguez goes through four areas to look at when figuring out how to focus your email marketing efforts. It can be hard to know where to put your effort. Episode Transcription.

Work Management 71

Work Management Marketing Management B2B Thought Leadership Top of Funnel 71

Hinge Marketing

OCTOBER 28, 2015

To be successful with content marketing, you need to start with strategy. Your content strategy broadly defines the subjects related to your offering that you’ll address to meet your potential clients’ information needs. In this way, it enables you to get maximum leverage out of every piece of content you produce.

SEO 48

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 48

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Paper Budget Programs Event Marketing 59

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Embrace the hashtag.

Social Media 135

Social Media Paid Social Agency B2B Thought Leadership Media 135

Launch Marketing

AUGUST 30, 2023

A successful company launch can make it all worth it and can help put your company on the right foot to start generating leads, building brand awareness and much more. How can you start generating leads, building brand awareness and more? That all starts with marketing. But, social media is a big marketing tactic to tackle.

B2B Marketing 114

B2B Marketing Planning Landing Pages Press 114

KoMarketing Associates

SEPTEMBER 7, 2017

When we look at our purpose as marketers, it is quite the same: we want to create meaningful connections with our audience on as many viable platforms that we can. With this singular purpose, how can we leverage the components of social selling into an effective digital marketing strategy that incorporates social media?

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation BtoB Demand 48

nDash

AUGUST 20, 2020

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. There are many ways to use written content to engage your audience, generate leads, nurture relationships, and increase conversion.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Oktopost

JUNE 9, 2020

Table of Contents. Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B.

Sales Management 145

Sales Management Practices Best Practices B2B 145

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. What’s your strategy?

Demand 120

Demand B2B Marketing B2B Trade Show 120

Launch Marketing

DECEMBER 20, 2023

LinkedIn is a dynamic hub for B2B marketing leaders unlocking access to reach a highly targeted, professional audience. Not only does this facilitate, A/B testing but it also increases ad rotation, leading to enhanced ad frequency. As a result, you can reduce costs per click and impression and even lower the cost per lead.

Advertising Benchmark 62

Advertising Benchmark Linkedin Allocation Advertisements 62

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hinge Marketing

MAY 20, 2020

We’ve all seen influencers on social media with thousands of followers getting tons of engagement, boasting about the leads they get on channels like LinkedIn and Twitter. Instead of logging into Facebook, I logged into LinkedIn and Twitter to consume content more relevant to me as a professional. Well you can. It was a clean break.

Linkedin 83

Linkedin Ideal Customer Profiles Webinar Metrics Social Media 83

SnapApp

MAY 2, 2018

Every B2B prospect is on a journey, whether you’re optimizing for it or not. Snackable content on social? That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. Let’s jump in… 7 Top Funnel B2B Marketing Campaign Types (with Examples).

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management B2B Marketing 98

SnapApp

MAY 2, 2018

. Every B2B prospect is on a journey, whether you’re optimizing for it or not. . Snackable content on social? That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. . 7 Top Funnel B2B Marketing Campaign Types (with Examples). . .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Webbiquity

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Image credit: BundlePost.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. watch video content.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Schubert B2B

JULY 31, 2019

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content.

B2B Marketing 74

B2B Marketing B2B Thought Leadership Peer-to-peer Planning 74

ClearVoice

DECEMBER 15, 2020

Content marketers are tasked with navigating many tricky conversations with potential, current and long-lasting clients. For many, one revolves around the age-old quantity versus quality debate: Is more content always a better idea? Common quality vs. quantity myths in content marketing debunked. SEO-keyword blogs.

Content Marketing 59

Content Marketing Paid Search Agency B2B Thought Leadership Blast Campaigns 59

SmartBug Media

FEBRUARY 21, 2020

When your website is well-designed and optimized for performance , it engages your visitors at whichever stage of the Buyer’s Journey they are in and moves them closer to requesting your trial offers or product demos—thus converting those visitors into leads for your sales team or even sales for your company. Create Awesome Content.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. million.

Case Study 80

Case Study Case Studies Enterprise Management Studies 80

Golden Spiral

DECEMBER 3, 2021

For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Purposes for Social Media in HealthTech Marketing. The Pros and Cons of the Major Social Media Networks for HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

SpotMe Blog

JULY 1, 2021

What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. How can you best target and attract your leads?

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Schubert B2B

JULY 31, 2019

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content.

B2B Marketing 63

B2B Marketing Peer-to-peer B2B Thought Leadership Planning 63

Valasys

APRIL 17, 2020

B randing lies at the core of every B2B marketing endeavor. Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel.

Content Marketing 59

Content Marketing Planning WOMM Work Management 59