Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Social media may be good for 99 things, but lead generation ain’t one of them. B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Launch Marketing

AUGUST 30, 2023

Here are the five best ways to market your B2B business using digital marketing. Use Strategic and Creative Social Media Tactics Social media is an essential B2B digital marketing tactic and one of the easiest ways to market your business. It should include, the post content, post date, platform, link and any image file name.

B2B Marketing 125

B2B Marketing Planning Landing Pages Press 125

SpotMe Blog

JULY 1, 2021

What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. What’s your strategy?

Demand 120

Demand B2B Marketing B2B Trade Show 120

Oktopost

JUNE 9, 2020

Table of Contents. Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Hinge Marketing

MAY 20, 2020

With slight adjustments to my social media habits, leveraging content-based networking, and the discipline to consistently follow best practices, I found a lever to accelerate my personal branding efforts and generate new business. The main goal of this test was to prove that LinkedIn could be a viable lead generation channel.

Linkedin 83

Linkedin Ideal Customer Profiles Webinar Metrics Social Media 83

Launch Marketing

DECEMBER 20, 2023

LinkedIn is a dynamic hub for B2B marketing leaders unlocking access to reach a highly targeted, professional audience. Once the campaign is live, keep an eye on the average click-through rate (CTR) as a good indicator of when it’s time to refresh the ad’s content. This post was originally published on MarketingProfs.

Advertising Benchmark 62

Advertising Benchmark Linkedin Allocation Advertisements 62

Schubert B2B

JULY 31, 2019

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content. Paid and Earned Media.

B2B Marketing 74

B2B Marketing Peer-to-peer B2B Thought Leadership Planning 74

SmartBug Media

FEBRUARY 21, 2020

Here are six strategies that can help drive qualified traffic to your website—giving your site the fuel it needs to become a lead-generation machine. Keyword research is significant because it identifies what your audience is searching for and what pain points or topics you should be writing content around.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Schubert B2B

JULY 31, 2019

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content. Paid and Earned Media.

B2B Marketing 63

B2B Marketing Peer-to-peer B2B Thought Leadership Planning 63

Schubert B2B

JULY 31, 2019

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content. Paid and Earned Media.

B2B Marketing 54

B2B Marketing Peer-to-peer B2B Thought Leadership Planning 54

Valasys

APRIL 17, 2020

B randing lies at the core of every B2B marketing endeavor. Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Golden Spiral

DECEMBER 3, 2021

For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. This essential work will inform all of your content production, including social media. . Integrate with Other Content Production.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

SnapApp

AUGUST 31, 2017

For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. . Millennials value educational content without heavy company or product mentions. Content from peers over content from companies.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

EMagine B2B Blog

JANUARY 8, 2015

Many B2B marketers are still weary of the social media world. However, the savvy B2B marketers know that although social media may not be their biggest “money maker”, it is crucial for brand awareness and thought leadership. Mix it up by posting new blog updates, white papers and press. This is where the action is.

Social Media 40

Social Media Media B2B B2B Thought Leadership 40

KoMarketing Associates

MARCH 23, 2022

While LinkedIn is the most popular social platform for B2B marketing, it’s not the only paid social media platform that can be effective. . In fact, 54% of B2B marketers currently use Twitter to expand brand awareness, interact with prospects, and, yes, even drive sales. . Twitter Ads B2B Best Practices.

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

PureB2B

OCTOBER 8, 2020

B2B companies will attest that leads are the lifeblood of their businesses, as leads help companies find prospects, increase revenue, and achieve business goals. Thus, coming up with fresh ideas on how to further improve lead generation is crucial in staying ahead in today’s ever-changing business landscape.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The survey generated over 270 responses from B2B marketers - and the results are in! The following are the top items from featured sources based on social signals.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

PureB2B

OCTOBER 8, 2020

B2B companies will attest that leads are the lifeblood of their businesses, as leads help companies find prospects, increase revenue, and achieve business goals. Thus, coming up with fresh ideas on how to further improve lead generation is crucial in staying ahead in today’s ever-changing business landscape.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48

B2B Marketing Zone Posts

JANUARY 4, 2011

Do I Really Need a Content Strategy? Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Interactive content and visual storytelling. Founder at Content Marketing Institute.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

OCTOBER 20, 2020

Content is no longer king. Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. As a result, static, text-heavy content isn’t enough on its own. What Is Interactive Content?

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B PR Sense Blog ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B PR Sense Blog ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. What Is Content Marketing?

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Webbiquity

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. ” Does Facebook Work for B2B Lead Generation?

Facebook 100

Facebook Work Management Paid Search Agency Marketing Management 100

Albacross

JULY 2, 2018

Top on our list of how to find leads for sales is… blogging! Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. Once you’ve got the momentum going, you can also leverage your existing blog content to increase your organic visits and leads. Blog Regularly.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Single Grain

FEBRUARY 10, 2020

Did you assume the person who said “What kind of content do we need for the TOFU?” Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Hubspot

JULY 17, 2012

People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. Twitter's Superpower. Twitter's Superpower. Think again.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28