Marketing Craftmanship

FEBRUARY 16, 2012

But what impressed us more than the quality of their service, was the no-cost, cornball guerilla (included in photo) marketing tactic that eReleases applied to thank us for our business. eReleases’ results were as good as, or better than, any of its larger, better-known competitors.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

Outgrow

FEBRUARY 25, 2021

You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. As long as people are searching online, content marketing strategies like blogging will not die. In fact, for growth hacking via content marketing strategies we can take a page from Buffer’s playbook. Source: Outgrow.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

ClickZ

MARCH 4, 2021

If it is not a display or text ad, it is content we are paying for directly (streaming networks, fitness apps) that is advertising its own content to keep viewers captive. In the B2B world, virtual meetings are likely to be the norm going forward, allowing companies to have remote workforces catering to remote customers.

Advertisements 115

Advertisements Advertising Guerilla Marketing Privacy 115

6sense

NOVEMBER 9, 2021

Ask a bunch of B2B chief marketing officers to envision what a post-COVID field marketing strategy looks like and it doesn’t take long to start discussing (and complaining about) in person events. We have a small team and I knew we could not pull off a hybrid event with live content that also streams.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

Marketing Insider Group

FEBRUARY 27, 2024

According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Be prepared to invest in creative content, advertising, and other necessary tools to make your campaign stand out. Tailor your approach to the habits and preferences of your audience.

Planning 254

Planning Campaigns Advertising Agencies Paid Search Agency 254

Delivra

FEBRUARY 6, 2019

Because of this, they created content that both educates and entertains. Guerilla marketing can be another effective way to raise brand awareness and stand out from the crowd. But it’s even better when you can get your customers to send in user-generated content (UGC). Talk about great brand awareness.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

Chris Koch

JUNE 26, 2009

My job is to learn about how to become a better B2B marketer and to share what I learn with others. To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. I think of Paul Dunay as one of the model citizens of this online B2B guild. B2B Marketing POSTs by Laura Ramos.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. All that has changed.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. This is the best of the best in both B2B and B2C footage – you’re going to want to learn from these guys.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Marketing Insider Group

DECEMBER 15, 2014

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. Growth Hacker Content Marketing. She knew that the digital age demanded more engaging and continuous content marketing.

Guerilla Marketing 100

Guerilla Marketing Budget Programs Work Management Marketing Management 100

Sword and the Script | B2B

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Content4Demand

FEBRUARY 28, 2023

It’s already proving useful for B2B marketers who understand how to give it the right prompts. This roundup includes some other AI tools that make life easier for content marketers. It allows you to develop content that’s centered on the topics that are gaining ground and avoid those with waning interest.

B2B Marketing 85

B2B Marketing Tools Work Management Guerilla Marketing 85

Online Marketing Institute

MAY 24, 2009

Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Convert

JUNE 28, 2021

And may just have been the most well-executed example of guerilla marketing we’ve ever seen. Concepts like B2B and B2C are due for a revamp. One of the ways in which you can do so is through Search Engine Optimization (SEO) which gives your content added visibility. You Have a Purpose Problem. That move was edgy.

Work Management 52

Work Management Paid Search Agency Companies Marketing Management 52

Hubspot

JANUARY 21, 2016

Have there been successful companies who forged the path to success totally grassroots guerilla style? Perhaps yes, however the majority of companies you likely admire (B2B, B2C, local, national or global) have actual, dedicated and growing marketing budgets. It’s that simple. 3) Create an editorial calendar for your blogs.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Sage Marketing

JULY 10, 2023

In the fast-paced world of B2B startups, marketing plays a crucial role in driving growth and success. When it comes to B2B startups, budget allocation is crucial. When I started working as a marketer for a B2B SaaS company, a wise mentor shared an invaluable piece of advice with me: think big! Let’s explore them: 1.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Hubspot

FEBRUARY 9, 2017

We seek to tell them through the messages and content we put out there. As for its mutually beneficial nature, the consumer benefits by experiencing your brand in a tangible way -- and you benefit when that content is shared. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Online Marketing Institute

NOVEMBER 8, 2010

May not apply to B2B because the Lifetime Value of a Customer (LTVC) usually far exceeds the profit of the initial sale. Application: In-depth ROI calculation for both B2B and B2C. Again, not for B2B applications, but highlights the thought process of justifying any social media marketing investment. Yahoo’s PPC ROI Calculator.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Hubspot

MARCH 20, 2017

Michael Brenner summarizes it nicely in his article on “guerrilla content,” where he frames this style of marketing in the same context as repurposing your existing content, like taking certain segments of a report, and expanding each one into a blog post. Indoor Guerilla Marketing. Event Ambush Guerilla Marketing.

Guerilla Marketing 101

Guerilla Marketing Examples Brand Identity Branding 101

Circle Studio

OCTOBER 12, 2017

We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Learn More About Content Marketing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Content Marketing Institute

FEBRUARY 7, 2018

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? 6 billion unique site visits.

Case Study 107

Case Study Case Studies Top of Funnel Studies 107

Single Grain

JUNE 24, 2019

Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Outgrow

APRIL 27, 2022

How to determine the true value of your content. From running an experiential guerilla agency to leading a cutting-edge strategy firm – in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. And that was pretty good for a few years and then realize, well, social’s really part of content.

Paid Search Agency 52

Paid Search Agency Lead Scoring Lead Ranking Planning 52

Marketing Insider Group

JUNE 15, 2015

Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. But there are plenty of examples of small-business content marketing successes. I also repurposed a lot of existing content. That is what I call “ growth hacker content marketing.”.

Budget Programs 100

Budget Programs Guerilla Marketing Content Marketing Tips 100

Ambal's Amusings

DECEMBER 31, 2009

Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized. What is Content Marketing? Why should I care about Content Marketing? How do I apply “Content Marketing” concepts? The 4P's of Content Marketing. Presentation.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100