Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

FEBRUARY 16, 2023

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. Brand is the long game. Don’t set it and forget it The ads were distributed on the Google display ad network, LinkedIn and a B2B network via 6Sense.

Paid Search Agency 106

Paid Search Agency Ads Campaigns Account Based Marketing 106

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. The company is well-versed in the world of content marketing. Most companies are familiar with the benefits of content marketing. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

GrowPowerful

JANUARY 3, 2023

There's a lot of marketing content out there that focuses on marketing ideas, strategies and tactics for marketers. Many business and marketing shows can be heavy on theory and light on practical tips, but the GROW show delivers the goods. One of the things that sets Grow Up with GROW apart is its focus on practical, actionable advice.

B2B Marketing 52

B2B Marketing B2B Marketing & Strategy Marketing 52

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

The Point

DECEMBER 5, 2023

The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints. Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users. But much of the following applies to those lists also.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Marketing Insider Group

SEPTEMBER 16, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 193

Relevance Research Opinions Content 193

B2B Digital Marketer

NOVEMBER 23, 2023

Crafting content for real people. He emphasizes the pivotal role of trust, authority, and expertise in crafting digital content that resonates with real people. Join us as we navigate the challenges and benefits presented by current SEO trends, gaining actionable insights that can shape your content creation endeavors.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

KoMarketing Associates

MARCH 8, 2016

WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? B2B marketers are connecting the dots. Rather than just emailing out a new white paper or research report, they are tailoring content and even brochures to be more personalized to an individual buyer or an individual account.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

xiQ

MARCH 2, 2022

Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. This adaptation of the original HBR article aims at providing a better understanding of personality marketing — what it is, how it works, and why it matters in the context of B2B sales strategy. What Is Personality-driven Marketing?

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

KoMarketing Associates

SEPTEMBER 22, 2014

While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Here are some of the valuable B2B marketing lessons that I learned from Inbound 2014 and FutureM speakers that I hope offer you some inspiration, just as they did for me.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Onalytica B2B

SEPTEMBER 12, 2017

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. Often these types of influencer are hard earnt through your brand’s actions, yet can create the most powerful content that advocates your brand.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Marketing Interactions

MAY 21, 2018

The intent to expand content marketing strategy and tactics is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack.

Cost 69

Cost Content Marketing Automation Services Work Management 69

PureB2B

SEPTEMBER 5, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 62

Relevance Research Content Opinions 62

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Know when the data you’ve compiled is significant enough to prove your theories. Content Repurposing. One piece of existing content can fit a variety of new needs. .

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

chiefmartech

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers. But now, it’s coming to B2B.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Content4Demand

OCTOBER 1, 2020

But thanks to my super hip older sister (yeah, she still teaches me stuff), I’ve immersed myself in the platform and found that I can binge content all around marketing and branding, my two passions. Filled with funny memes, campaign hacks and tutorials, the account provides content for everyone. Honestly, it confused me.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Lake One

MAY 14, 2019

B2B SEO is important if you want your site to be found through organic search. While we let the big dogs in the marketing space duke it out over whose theory is the best, our experience and success have led to these B2B SEO do’s and don’ts. If that’s true, gear your content and SEO strategy to their needs.

SEO 40

SEO B2B Marketing Management Lead Scoring 40

Litmus

SEPTEMBER 7, 2021

Use case: Deliver personalized content and product recommendations. Both B2B and B2C buyer journeys are self directed with highly empowered prospects using online and offline channels to compare and consider products before making a purchase. With so many opportunities, where and how should you start your AI relationship?

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

PureB2B

SEPTEMBER 5, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 48

Relevance Research Opinions Content 48

Leadspace

JUNE 1, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers: You Can Start Using It Right Now. Or steal our jobs for that matter. It’s just the way of the world.

Marketing AI 59

Marketing AI B2B Marketing B2B Gartner 59

PureB2B

DECEMBER 29, 2021

Table of Contents Top of Funnel Demand Generation Account-Based Marketing Predictive Intent Data Data Enrichment Buyer Analytics Future of Demand Generation Planning. Digital marketers generally find themselves having to balance product marketing, sales pitches, and content marketing at this part of the funnel. Well, let’s find out.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

PureB2B

DECEMBER 29, 2021

Table of Contents Top of Funnel Demand Generation Account-Based Marketing Predictive Intent Data Data Enrichment Buyer Analytics Future of Demand Generation Planning. Digital marketers generally find themselves having to balance product marketing, sales pitches, and content marketing at this part of the funnel. Well, let’s find out.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Buzz Marketing for Technology

AUGUST 5, 2014

Adam then discussed the intersection of RTM with User Generated Content (UGC) and how that help drive the Cabela’s experience both online ad in-store. Adam then discussed the intersection of RTM with User Generated Content (UGC) and how that help drive the Cabela’s experience both online ad in-store.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Customer Experience Matrix

SEPTEMBER 18, 2011

His book starts with a review of changes in the B2B buying process and the new demands these place on B2B marketers. These fall under two major headings of content marketing and lead management. We’re talking about a massive overhaul of how we approach B2B demand generation and a significant re-orientation for B2B marketers.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Stevens & Tate

AUGUST 10, 2020

Twitter has also taken action against QAnon content, suspending thousands of accounts for sharing or associating with any “conspiracy theory-ridden content”. 5 Ways to Improve Your B2B Marketing Strategy. B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? COO at LiveRamp B2B | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

B2BMarketing.net

FEBRUARY 8, 2024

link] [link] One piece of the interview merits a deeper dive into its contents and insights: a grid that Didier created especially for the event, entitled “Be Indispensable: the CMO’s ‘Cheat Sheet.’” Those who can delight can be game changers.” As for actions, the What? This brings us to the Kano Model. Is this new to you?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. People actually click on B2B ads on Facebook ? While we’re all playing from the same B2B marketing playbooks, your interpretation of them will (and should) vary from your peers. Most B2B companies do.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . ” 2. ” 11. . ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Golden Spiral

APRIL 11, 2019

The B2B market is flooded with competition. It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Adobe Experience Cloud Blog

AUGUST 7, 2018

If you go to a baseball game with a group of ten and post a picture, Facebook can scroll through your contacts, match them to the corresponding profile photo, and tag them in the photo without missing a beat. Spotify uses machine learning algorithms to analyze your activity and music taste, curating more specific content, just for you.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Marketing Insider Group

JULY 27, 2015

Personas fail when they turn out to be a rehash of previously established sales intelligence, and offer little guidance on how to humanize a brand, as well as content.” – Tony Zambito. Buyer personas, in theory, are highly useful strategy documents. When they are kept in the dark. Do you know where your personas are? Personas should:

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

BenchmarkONE

JUNE 6, 2019

This email is more of a long game than some marketing techniques. The content of the emails didn’t matter quite as much in the context of Snow’s experiment. Experiments to test this theory have included individuals in “buyer” and “seller” roles trying to negotiate sales. The “Conversation-Starter” Email.

Creativity 83

Creativity Statistics Email Marketing B2B Sales 83

Golden Spiral

APRIL 11, 2019

The B2B market is flooded with competition. It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

SmartBug Media

JULY 10, 2020

The template below is based on a template by Clayton Christensen, a Harvard Business School Professor and pioneer of the ”Jobs to Be Done” theory. The ‘jobs to be done’ framework is a game changer for sales enablement teams. Process , B2B SaaS Sales Coach at Xsellus , and host of the SaaS Story in the Making Podcast.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103