KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations. This has traditionally been done through surveys, focus groups or other forms of direct communication.

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing AI Profiling Personalization 109

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

APRIL 8, 2024

Delving into B2B target market segmentation aligns with these core business principles and propels your enterprise toward unparalleled success. Essentially, it refers to pinpointing a target audience and then subdividing potential buyers into distinct groups based on shared characteristics or behaviors. So, let’s get the ball rolling!

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Heinz Marketing

APRIL 12, 2022

The rise of Account-Based Marketing (ABM) in the B2B world has shed light on techniques rooted in human behavior, more specifically in this case, client behavior. From personalization to buyer personas to hyper-targeting, understanding these psychological strategies is more prevalent than ever in crafting your next B2B marketing campaign.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 91

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. If you have original visual content to share, Instagram can be a productive platform. Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Heinz Marketing

MAY 29, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How Content Operations Magically Balances Creativity and Scale. Five Digital Strategies For Improving The B2B Buying Experience. Thank you, Brad Feld for the mindful read.

B2B 108

B2B Digital Transformation B2B Sales Customer Satisfaction 108

Heinz Marketing

APRIL 8, 2022

How much content do you consume in a day? Have you seen a drastic uptick in the time you spend consuming content over the past few years? The time we spend looking at content has steadily increased – up to over six hours a day. What’s problematic, though, is that a lot of content creates more questions than answers.

Communities 98

Communities B2B CMO Paid Search Agency 98

Tomorrow People

NOVEMBER 25, 2021

The most valuable sources of VoC data for B2B marketers. However, B2B companies shouldn’t neglect what customers say about their brand either. Why is VoC data important for B2B companies? VoC data is important for B2B companies for two important reasons. This is extremely relevant for B2B companies.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

The Lead Agency

DECEMBER 9, 2020

In a B2B context, buyer personas should represent the buyers who are making the ultimate purchasing decision for a company, as well as influencers who have a say in this decision. As such, in many cases, B2B businesses will have more than one buyer persona to target. Steps to Creating a Buyer Persona in B2B.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Kapost

MAY 28, 2018

Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex. Teams run focus groups to identify important themes, conduct internal.

B2B 66

B2B Content Focus Group B2B Marketing 66

Heinz Marketing

JUNE 8, 2022

Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. B2B Customer Interviews & Surveys. What about other content? Networking groups. The concept really is nothing new.

Research 92

Research B2B Marketing Tips B2B 92

Lake One

OCTOBER 19, 2023

B2B social media strategy is all about standing out. To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. While employee advocacy can enhance any company’s social media campaign, it is particularly valuable for B2B businesses.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Contently

JUNE 18, 2018

First, because I’m a huge dork, and second, because it demonstrates the most important part of content strategy. If the guiding light of your content strategy is the message you want to dictate to consumers, you are going to fail. Sure, maybe some people will still click on a piece of content and subsequently buy some stuff.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

Content4Demand

SEPTEMBER 22, 2021

While the research findings provide interesting insights, they’re not much help in the real world when we’re trying to market to B2B buyers. Behavioral economics can help, but we need to move from academic research to the practical world of content marketing and sales enablement. 5 Practical Tips for Content Marketers.

B2B Marketing 78

B2B Marketing B2B Churn Rate Marketing & Strategy 78

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. They share our content. Good luck with that. The emphasis is my own.).

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content. That’s the best way to learn.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B. Myth 2: Content marketing = thought leadership.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Valasys

JULY 15, 2021

Building a strong B2B Email marketing strategy lies at the foundation of any successful B2B business. If, however, you jump right in without chalking out a strategy for your email marketing, your email content is highly unlikely to resonate with your customers or hit their pain point. Segment Emails the B2B Way.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases. Push Sponsored Content to Ideal Audience.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Tomorrow People

APRIL 27, 2022

Previous customer surveys, interviews, focus groups. However, you can still deduce what kind of segments your competitors are targeting by analysing their offering, their online presence, their content strategy, etc. For most B2B companies, this won’t be the case. Lead generation forms. Sales feedback.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Martech

SEPTEMBER 19, 2023

The drivers behind BDRs and marketing coming together Traditionally, marketing teams take care of inbound lead generation and content creation. At the same time, BDRs focus on outbound lead generation and qualification of inbound leads. They also expect companies to understand their individual needs.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring ROMI 118

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Tony Zambito

OCTOBER 26, 2015

A case in point is we see a glut of content on what to find out about buyers, especially related to buyer profiling “repackaged” as buyer personas. Content, which suggests finding out basic demographics, pain points, personalities, and buying criteria. Importance Of B2B Ethnography Grows In The Digital Economy.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Televerde

DECEMBER 13, 2019

Don’t they have ‘focus groups’ for this sort of thing? Whether B2B or B2C, we are all in the business of people. Whether B2B or B2C, we are all in the business of people. We need to provide relevant, engaging content to our target audience if we want our marketing efforts to be successful. Provide relevant content.

B2B Marketing 52

B2B Marketing B2B Paid Search Agency Buyer Personas 52

Marketing Insider Group

AUGUST 30, 2021

Because as marketers we have more marketing channels, more content, and more technology than ever before. Give customers useful content , hero stories , and expertise that helps them gain clarity. Examples of empathetic B2B companies. The content they want (and want to share with others) – markempa. Let me explain.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Lake One

JANUARY 20, 2020

Rather than inundate you with a list of 100 of the best B2B lead generation tools, we’re going to keep it focused. But even just getting started with some of the free marketing and sales tools will help ramp up your b2b lead generation efforts in 2020. It’s a far more engaging and easily consumed form of content.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Zoominfo

OCTOBER 18, 2022

There are essentially two competing schools of thought among B2B marketers. The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) “It is up to you to do the research and build the personas and profiles,” said Maxwell.

Optimization 109

Optimization Ideal Customer Profiles Customer Surveys Communities 109