Social media in B2B: from platforms to content… Ten years later.
Exo B2B
JUNE 18, 2019
What is the relevance of social media for B2B? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Channels, strategies and content.
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