Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

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Webinar Metrics Demand Work Management Video Marketing 309

Martech

MARCH 28, 2023

Whether we’re talking about B2B buyers or consumers, customers need you to know who they are, whichever channel or device they’re meeting you on,” said Kim Davis, MarTech’s editorial director. “At Is the industry prepared for this privacy-driven environment? At the same time, they expect you to respect their privacy. Get MarTech!

Privacy 65

Privacy Conference Marketing Management B2B 65

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Content’s Non-linear Value: Content doesn’t always follow a straightforward path. Here are a few of my main takeaways.

ROI 116

ROI B2B Work Management Guidelines 116

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Launch Marketing

DECEMBER 8, 2021

To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. Blog: A Guide to Social Media Marketing for B2B Executives. Blog: Three Planning Tools for B2B Marketing Success.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

SEPTEMBER 1, 2021

But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized. The Challenges of B2B Marketing in the Current Digital Environment.

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B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 120

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Hinge Marketing

MARCH 14, 2023

When instability is coming from every direction—the economy, political environment, wars, and the job market—how do consulting firms survive and thrive? Focusing on what you can control in an uncertain environment will help consulting firms like yours develop a marketing system that delivers powerful results year after year.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

The Lead Agency

APRIL 7, 2020

Ultimately, your business must look at new ways of developing your B2B marketing plan to adapt to new conditions. Our top marketing trends of 2020 may be a useful starting point, as well as the following helpful tips and tricks for developing your B2B marketing plan while operating in a volatile environment.

Planning 62

Planning Marketing Plans B2B Marketing B2B 62

Tony Zambito

NOVEMBER 1, 2020

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic. Just as the moment of hesitation mentioned above can be unsettling, so can the current environment for CROs and CSOs.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

PureB2B

MAY 20, 2021

In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. Interested in reading more strategy-based content like this? The post Interruption Marketing – How it Works in Today’s B2B Environment appeared first on DemandScience.

B2B Marketing 62

B2B Marketing Cold Calling Planning Ideal Customer Profiles 62

PureB2B

MAY 20, 2021

In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. Interested in reading more strategy-based content like this? The post Interruption Marketing – How it Works in Today’s B2B Environment appeared first on PureB2B.

B2B Marketing 62

B2B Marketing Planning Cold Calling Paid Search Agency 62

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Adobe Experience Cloud Blog

MARCH 14, 2018

When I think about the strong and powerful people who have paved the way for me, I am determined to ensure that those who come after me in the workforce have an equal work environment. In this blog, I’ll cover how we can best work together to create an equal work environment as well as advice from several influential industry experts.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Marketo Digital Marketing Funnels 134

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. What have you learned in the last year?

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Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

MARCH 18, 2024

Of course, neither of these is in great supply in this environment. Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea. The signals and surges become the dopamine metric hit that B2B marketing loves. Only it won’t be able to save it.

Intent Data 99

Intent Data Intent B2B Peer-to-peer 99

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Marketri

APRIL 4, 2024

Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

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Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. People shop for services and products differently, even in the B2B realm. This consists of vendor and third-party content.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Heinz Marketing

OCTOBER 2, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Why Content Isn’t King in Leadership Communications. B2B Marketing Strategies for a Post-Pandemic Environment. I’m not saying information isn’t valuable, it is.

B2B Marketing 118

B2B Marketing B2B Urgency Marketing Paid Search Agency 118

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. But how do you go about creating and managing such partnerships?

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Webbiquity

SEPTEMBER 22, 2020

The good news for B2B tech vendors outside those specific areas is that nearly half of all IT spending is now targeted towards more general business needs. For B2B technology marketers, in-person events are pretty much out for the moment. And 80% of businesses plan to keep flexible work arrangements in place post-pandemic.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 119

Planning Allocation Process B2B Marketing 119

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Top Rank Marketing

APRIL 8, 2024

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. What is the purpose of a content audit?

Lead Scoring 104

Lead Scoring Lead Ranking Paid Search Agency Content 104

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Create Visual Content. Create More Relevant Content. Embrace Automation and Martech.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Content4Demand

JULY 7, 2021

As B2B buying trends evolve, it’s important that your content keeps up. According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Stakeholder Content Needs Differ.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations. AI tools can quickly and easily identify commonalities within your audience and develop targeted content.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing AI Profiling Personalization 105

Pam Didner

SEPTEMBER 16, 2020

Content Marketing. Are you a content creator? What content do you find most useful? Sometimes, there is low-hanging fruit, such as revising select marketing content for sales’ needs or sharing a messaging framework or even helping with onboarding training. Roles based on management scope: Individual Contributor.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Forrester B2B

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 70

B2B B2B Sales B2B Marketing Course 70

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok.

SEO 99

SEO Marketing & Strategy Content Lead Scoring 99