Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Content Marketing. Content is a vital component of every digital marketing strategy. Image Source: eMarketer. Guest post by Brandon Brown.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. B2B digital marketers have an opportunity to directly engage with their audience through these channels.

Paid Content 157

Paid Content Social Media Tips Media 157

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. It’s not surprising.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network. B2B Technology Marketing Community.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. The post B2B Programmatic Advertising for Beginners appeared first on ZoomInfo Blog.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

KoMarketing Associates

SEPTEMBER 25, 2014

Call me crazy, but I think this idea even applies in the world of B2B content marketing. So, in other words, if we were to think about content marketing as being an academic year, here’s what it might look like: Review of 2014 Content Marketing Trends. 2014/2015 Content Marketing Trends. Source: State of Digital ).

B2B Marketing 120

B2B Marketing Content Marketing B2B Emarketing 120

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. By selecting the U.S.

Analysis 229

Analysis Budget Programs B2B Work Management 229

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Channels, strategies and content.

Social Media 53

Social Media Emarketing Forrester Media 53

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach. And, in most cases, the content is disjointed.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Martech Advisor

DECEMBER 23, 2019

With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content marketing strategy for 2020, writes, Courtney Beasley, VP of Marketing, Walker Sands. Learn More: 5 Pillars of Audience-Centric Content. Step 1: Define and Align Marketing Objectives, Strategies, and Tactics.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Yelp isn’t traditionally thought of for B2B listings, but because many other platforms pull in Yelp reviews, it’s important to at least claim the listing here.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Contently

AUGUST 15, 2017

Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics. But that doesn’t mean B2B events aren’t affected by the digital revolution.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. B2B Content Marketing Studies and Research. More than 75 percent of B2B marketers now use agency partners in their ABM efforts.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Ambal's Amusings

OCTOBER 29, 2009

Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. Ambal Balakrishnan: Give us the background of how you gained an interest in B2B Marketing?

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Contently

OCTOBER 24, 2017

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Mobile optimization and investment may be necessary for a lot of brands, but for B2B companies , its importance has been wildly overstated. ” At first glance, the narrative makes sense.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Content Marketing. Content is ubiquitous and at the core of every successful B2B marketing strategy.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

SEPTEMBER 16, 2020

And yet, many B2B marketers have still held back from adopting ABM. To help you launch or hone an ABM program, we’ve assembled this 8-step plan for implementing account-based marketing into your B2B strategy. B2B firms no longer have room for Sales and Marketing to be out of sync. Get Your Content Ready for ABM.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

ClearVoice

JANUARY 10, 2022

Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. B2C content marketing studies and research: Email remains the most effective channel for marketers. B2B content marketing studies and research: B2B content consumption grows again. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. This tends to hold true in other B2B verticals as well.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

KoMarketing Associates

SEPTEMBER 16, 2014

Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design'

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Walker Sands

OCTOBER 24, 2018

Are you struggling to create strategic content that gets real results for your B2B brand? According to a recent report from eMarketer , while 86 perfect of B2B marketers have a content marketing strategy, only 11 percent describe their strategy as being “very effective.”. Perform a content audit.

Top of Funnel 40

Top of Funnel ROI Generation Multi-Channel 40

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

B2B Marketing Directions

AUGUST 12, 2018

Unless you've been completely off the grid for the past several years, you're well aware that the popularity of video content has exploded. eMarketer recently estimated that U.S. Video Marketing is Mainstream Research shows that marketers have embraced the use of video content. That would be a mistake, and here's why.

B2B Marketing 40

B2B Marketing B2B Content Emarketing 40

Cintell

OCTOBER 29, 2015

This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

KoMarketing Associates

JUNE 27, 2019

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. Some forms of digital marketing and content, such as video, are seeing more success than other tactics. As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

Biznology

JUNE 23, 2017

eMarketer ). They consume content that aligns with a huge range of personal interests, beliefs, ideologies, and values. TYPE OF BUSINESS: B2C or B2B? Google is both B2C and B2B because it is based on keywords that represent a need that either a B2C or B2B target is searching. digital ad revenue last year. (

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Lead Generation Poses Biggest Challenge for B2Bs.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Business Brainz

DECEMBER 3, 2020

Content creation is a key challenge for marketers. Folks in the B2B space are well versed with the revolution brewing in the world of B2B marketing. Building content to achieve top-of-the-funnel goals like brand awareness and audience education is what every content creator tries to attain.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Business Brainz

DECEMBER 3, 2020

Content creation is a key challenge for marketers. Folks in the B2B space are well versed with the revolution brewing in the world of B2B marketing. Building content to achieve top-of-the-funnel goals like brand awareness and audience education is what every content creator tries to attain.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. of all online ad revenue in 2013 ($3.17

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120