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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?

eCommerce 292
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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

In the B2B selling world there is near universal appreciation for the value of sales coaching. To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics.

B2B Sales 169
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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

Tactics 239
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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face. You’ll learn….

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50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. This is followed by content marketing (47%) and email (41%).

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62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads

KoMarketing Associates

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence!

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. Success tips for improving the effectiveness of your engagement channels. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. You don't want to miss out on this amazing webinar!

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Or, do you think the webinars you are presenting could be more effective? Or, do you think the webinars you are presenting could be more effective?

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics. Why helpful, non-promotional content is the key to lead generation success. Why a deep understanding of your buyer’s problems will generate better leads.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

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Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer. The solution isn't creating more content—it’s getting the most out of what you have on hand.