Webbiquity
MAY 25, 2021
As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?
Trade Press Services
MARCH 11, 2024
Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.
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The ROI Guy
JULY 11, 2017
Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”. Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. Source: Death of A (B2B) Salesman: Two Years Later - March 2017, Andy Hoar.
B2B Memes
AUGUST 10, 2012
That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” But content marketing itself doesn’t worry me.
B2B Memes
AUGUST 10, 2012
That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” But content marketing itself doesn’t worry me.
Biznology
APRIL 11, 2013
Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. Photo credit: inju.
Outgrow
SEPTEMBER 15, 2022
About our guest: Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. And you don’t mean anything.
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