sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Only B2B

MAY 22, 2020

Hiring the wrong B2B Telemarketing Company will diminish productivity, cost you big bucks, and will reflect poorly on your brand. Here’s a list of B2B Telemarketing Services. Services like inbound marketing, outbound marketing, B2B, B2C, event promotion or content marketing, demand a specific set of skills.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

B2B Marketing Directions

NOVEMBER 15, 2020

Image Source: Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors. The research focused primarily on the expanding role of e-commerce in B2B buying.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Zoominfo

SEPTEMBER 25, 2019

For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns. 5 Unique B2B Direct Mail Campaigns from Topline Film. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. Keep reading!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. This is attractive.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? Expertise in their field.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. Why Email Segmentation Is Important In B2B?

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Modern B2B

AUGUST 14, 2023

Generative AI – the content engine This is the AI space where mass adoption is taking off, with usage leaping ahead of a decent understanding of the risks and opportunities – creating and refining content using algorithms.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Heinz Marketing

NOVEMBER 6, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Six Tips for Generating More Leads With Your Marketing Content. Five Tips For Creating A Successful B2B Marketing Campaign.

Lead Scoring 70

Lead Scoring Lead Ranking Personalization Generation 70

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

KoMarketing Associates

OCTOBER 18, 2018

Or we’ll try to post more interesting content. But maybe there’s an easier way to do B2B social media marketing better. But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action. So, how do we get there?

Social Media 129

Social Media Analysis Paid Search Agency Media 129

The Point

MAY 11, 2015

Marketers are no longer the “arts and crafts” people, we’re told. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”. But is data all that’s needed to drive B2B marketing success? Good data ensures that you’re marketing to the right people at the right time.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Zoominfo

SEPTEMBER 25, 2019

For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns. 5 Unique B2B Direct Mail Campaigns from Topline Film As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. Keep reading!

Paid Content 100

Paid Content Campaigns Examples B2B 100

Binary Demand

JUNE 19, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. The great thing about marketing is that you can test out new approaches before you launch a campaign. SEO is fundamental for any marketing growth hack.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Biznology

FEBRUARY 2, 2017

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days. Hats off to them all!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Some examples include: Content marketing. Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Schubert B2B

JUNE 7, 2019

To help your chances, we’re dispelling 5 common B2B social media myths. While B2C companies may seem to dominate the marketing efforts conducted on social media, it doesn’t mean that a B2B company can’t find success as well. Social media is a key component for a truly integrated marketing strategy for any B2B business.

Social Media 85

Social Media Media B2B Buyer Personas 85

Tony Zambito

MARCH 6, 2016

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. Which is, a majority of buyer persona development efforts are focused on reinforcing incorrect assumptions about B2B buyers. Myths Hurting B2B Marketing And Sales.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. Ink on Paper moves in slow motion, forcing readers to pay closer attention to its content.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Business Database Marketing. Guest post by Nick Rojas. Improved User Experience.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Tony Zambito

JUNE 26, 2016

The term, audience development , has become more ubiquitous in the world of marketing. A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2B CMOs, the idea of audience development and engagement can be perplexing.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Pull-based content marketing is a shotgun approach. They’re the Cinderella of content marketing.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Also, it’s difficult to find accurate and fresh content in the B2B space. Why Should B2B Marketers Care? Why Should B2B Marketers Care?

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Rev

OCTOBER 14, 2018

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. It paid off, big time!

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Tony Zambito

NOVEMBER 1, 2015

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” B2B CMOs can be caught in a maze of an organization faced with marketing complex solutions for complex problems. by Matt Brooks.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Tony Zambito

OCTOBER 26, 2015

A case in point is we see a glut of content on what to find out about buyers, especially related to buyer profiling “repackaged” as buyer personas. Content, which suggests finding out basic demographics, pain points, personalities, and buying criteria. Importance Of B2B Ethnography Grows In The Digital Economy.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100