Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. Create and Publish Relevant and Engaging Content.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Channels, strategies and content.

Social Media 53

Social Media Emarketing Forrester Media 53

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. ” “So you’re going to work on content that drives lead generation?” He told me the processes of writing and creating needs to evolve as content travels down the sales pipeline.

Top of Funnel 140

Top of Funnel Work Management Marketing Management B2B Thought Leadership 140

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Resources for Inbound and Content Marketing Best Practices.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Optinmonster

OCTOBER 29, 2023

General Blogging Statistics 70 million new posts are published on WordPress each month. Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. 65% of content marketers say they have a documented content strategy.

Statistics 98

Statistics Paid Content Stats Blogger 98

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Click To Tweet.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% of the businesses used Facebook. Source: outbrain.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

SocialPilot

JANUARY 15, 2024

Video is the new king of content. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. These stats will help you know how video marketing influences customers. In 2024, video content will make up for 82% of the internet traffic. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

APRIL 22, 2020

This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following. For instance, I read the blog from B2B company, Drift, pretty frequently, but don't follow the company's Page on Facebook. Dark Posts: What Are They?

Facebook 87

Facebook Work Management Paid Search Agency Marketing Management 87

Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

JULY 11, 2019

The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Page admins can post and share content, and they can reply to comments as well. Share Content from Employees. Use Content Suggestions to Find Content to Share.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Read more: How Omnichannel Reputation Management Assists in B2B Branding. This blog helps you with every how-to advice about content marketing.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. They empower teams to uncover insights or connect with customers in a faster, smarter way—all while offloading time-consuming tasks. Automation tools are popular in marketing departments. Why use marketing automation?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Through social media platforms , attendees and businesses can share content and experiences from the event. Image credit: CPS, Inc.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. This content serves as a way to chronicle our daily lives, vacations, and interesting outings. And, right now, the question marketers are asking isn't, "Should I publish Stories?"

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. What are the best tools for finding great content ideas? 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create Quality Content More Frequently.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. LinkedIn is still the go-to site for B2B. Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. shares his experience selling in the United States vs. the United Kingdom in an article published on Salesforce.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Hubspot

MAY 28, 2020

Aside from LinkedIn's user growth, it's also continued to expand on advertising opportunities, which has helped make it the second most used platform of B2B marketers. In March of 2020, professionals watched more than four million hours of LinkedIn Learning content -- a nearly 50% increase month-over-month. 69%) and Facebook (.77%).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Valasys

DECEMBER 23, 2019

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Technological advancements have always helped the B2B industry.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. SEO and SMM work with content and can be effectively combined for content marketing. According to HubSpot , around 16% of an average website’s traffic comes from social media. Sharing content on social media provides that opportunity. Extend your content marketing reach.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

The Marketing Blender

DECEMBER 28, 2020

Video Marketing: Have you recently ever spent a weekend or even a day without watching any video content at all? Take a look: Content automation: Automation can help you amplify every part of content marketing like email, social media posting, topic ideation, and even content creation. Video Marketing. Probably not!

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. Visual content is on the rise. Related: 2.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. In a study conducted by MarketingSherpa, 61 percent of customers would like to receive emails from businesses at least weekly.). How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021. 1: PubCon 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

nDash

NOVEMBER 30, 2020

Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. Sarah Robinson – Freelance PR Consultant, Trainer, and Content Writer . “I I work with small and medium businesses and agencies to create content that does exactly what my client requires.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Only B2B

FEBRUARY 4, 2020

An article published by Hubspot compiles, There are 3.8 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. Two-thirds of customers have made a purchase as a direct result of an email marketing message. Email Marketing Effectiveness.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118