Your ‘welcome email’ has the highest open rate and CTR
Sword and the Script | B2B
NOVEMBER 28, 2023
From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.” More importantly, absent subscribers, you are missing the benefits of producing all that content. Choose your content carefully and be sure to keep it updated. Need an extra pair of B2B marketing and PR hands?
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