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Is paid social advertising still worth it in 2023?

Metadata

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy.

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Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

Metadata

Experimenting in Metadata allows you to test different elements of your campaigns, including the audience, creative, text, channels, content, and offers. The Native LinkedIn audience—home of B2B paid ads—also ranks high at 11X ROI, but comes at a huge cost. An experiment is a fancy way to say “test.” Are you a believer yet?

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

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