B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Links to new content on your website. You do frequently add content to your site, don’t you?

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But wait a minute.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

OCTOBER 14, 2011

…And that you need content to improve search engine performance and attract visitors to your website. But what happens when those visitors actually read the content on your site? Is your content written strategically with the visitor in mind? Is your content written strategically with the visitor in mind?

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Now there are many more examples of great B2B digital marketing.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JULY 16, 2014

” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. I see many vendors approaching B2B marketing with the “tool du jour,” because they hear something new is the next best thing.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. B2B companies are getting traction on social media. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 27, 2012

Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. Writing and positioning content on web pages is very different from writing copy for articles or print pieces. Tools like Google Analytics Content Experiments facilitate this.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

NOVEMBER 18, 2015

And, yes, this does work for B2B marketing! For some example of B2b Pinterest success, take a look at this board of major B2B brand pinners created by CaptureHits Marketing. For B2B inspiration, check out enterprise software company Contently’s list of 5 top B2b Instagram accounts.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

AUGUST 2, 2013

Recently a few comments from different sources converged about how B2B marketing is boring. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. It’s true there is a lot of boring in B2B marketing.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

NOVEMBER 7, 2014

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. In B2B marketing there no longer can be a hand-off of leads from marketing to sales.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

DECEMBER 10, 2014

Content marketing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. Digital marketing.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Do they spend a lot of time on Facebook and follow your content there? Add value for your customers by sharing informative content on social media. Photo on Flickr by striatic.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 13, 2011

Marketers need to understand their rights – and how to take action – when their online content gets copied. As I’ve followed this topic of online content rights over the years, I’ve found out that there is more you can do. How to Protect Your Blog from Content Thieves by Jean-Baptiste Jung, Cats-Who-Code.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. It seems easy to come up with ideas for videos for consumer products.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Now more than ever, optimized online content is the key to attracting prospects to your website. If someone at your company is a prolific speaker, take their most popular presentation and create a whitepaper or an article from the same content. Repurpose the same content into a video. The answer is re-purposing.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) b2b marketing social media twitter'

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Marketing Planning analysis b2b marketing plans research' Is your industry new and fragmented?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 2, 2013

Not every B2B business has an e-commerce website or is willing to discount prices. Email a reminder of some existing key content on your website that can help your customers and prospects. inbound marketing b2b content marketing' Flickr Phot by MrsDKrebs, Some Rights Reserved. Here are six ideas: 1.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Show your company timeline on your website.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

APRIL 17, 2015

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. Post content and updates about what you do. Provide links to your and others’ content about your products, services and industry. LinkedIn b2b marketing social media'

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Google changed its algorithms to favor quality content in the form of long blog posts. Content marketing often requires a high volume of publishing to be effective. They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

JULY 31, 2014

To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Decide How to Structure Your Content Marketing Team by David Booth of Revenify. Blogging b2b blog content marketing strategy' Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Blogs are designed for the non-graphic designer, non-programmer to quickly get content published online. Today shareable content is king.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

SEPTEMBER 5, 2014

There is content marketing that attracts your target audience. We are your outsource B2B marketing resource! Marketing Planning b2b marketing plans strategic planning' Or, if they write one or hire someone to write it, they end up putting on a shelf or in a drawer, never to be read or acted upon. Contact New Incite today.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

JANUARY 20, 2012

There are several trends bubbling up to the top for B2B Marketing right now. Online content is more important than ever in getting found on the Internet. So, B2B marketers, will you get left behind? Readers – feel free to add other trends that you think could put B2B Marketers in a position of getting left behind.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

MARCH 27, 2013

I’ve always admired how so many B2B marketers are control freaks. Your work in loading the social sharing stratosphere with great content and messages will pay off. The more you do to provide content and share and engage in the conversation, the more others will share. Protect the brand at all costs!

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

B2B Marketing Traction

MAY 3, 2012

It’s efficient to re-purpose content into your B2B marketing blog. But, there is some content that really doesn’t belong. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Be careful.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 6, 2013

That is because the nature of inbound marketing is that great content and a strong online presence attract buyers who already have a need. It turns out others agree with me – see these articles and posts on the downfall and realities of BANT: Why BANT no longer applies to B2B lead qualification. Readers, what do you think?

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

FEBRUARY 23, 2015

Use a table of contents so that people can scan easily. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Marketing Implementation b2b email marketing plans results ROI strategy' Use bullet lists and bold font to highlight key points.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. Even the new content marketing is not enough to generate successful results, says Ernst. Rather, B2B marketers need to take a stand to stand out. I believe that thought leadership is the new positioning in B2B marketing.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

APRIL 1, 2015

I scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did. Need help getting results from your B2B email marketing campaigns? Marketing Implementation b2b email marketing marketing results' Wow, this company missed a big opportunity. Contact New Incite today.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 5, 2012

B2B CMOs must break out of the marketing silo (ivory tower?) Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ). Content is more important than ever. Content is more important than ever. and lead , among other things.

CMO 100

CMO B2B Marketing Qualified Leads Leads 100

B2B Marketing Traction

MARCH 21, 2012

B2B marketers need to invest more in MOFU, or middle of the funnel marketing activities. These include adding great content that helps and engages the buyer as they move through their buying process. This was your TOFU, or your activity generating leads at the top of the buying funnel.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100