KoMarketing Associates

APRIL 30, 2018

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9

Consulting 161

Consulting Buy Peer-to-peer B2B 161

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? B2B advertising spending is expected to reach $31.72 Additionally, overall U.S. billion during 2023, with 37.4

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help. Personalization helps businesses boost their customer retention by enhancing brand loyalty.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Heinz Marketing

APRIL 29, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. This effective approach helps a consultative salesperson to perform well in an initial conversation. The Secret to Selling More?

Consulting 52

Consulting B2B B2B Sales Conversion Rate 52

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. In 2020, I opened my company as Founder/CEO/party-of-one, CJ Young Consulting, LLC.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right? High Value. Accessible.

Sales Qualified Leads 362

Sales Qualified Leads Lead Ranking Lead Scoring Leads 362

Marketing Insider Group

MAY 31, 2023

Customer journey mapping tools can range anywhere from cloud-based platforms to collaborative design tools, but they all have the potential to help you better understand your customers, improve your marketing efforts, and drive more sales. Well, it starts with understanding the 4 stages of the customer journey: Awareness. Consideration.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Launch Marketing

OCTOBER 26, 2022

Launch’s cybersecurity marketing consultants have worked with many companies on their social media strategies , helping them understand the benefits of including social media in their marketing mix and ensuring they establish goal-driven strategies and execute effectively. Request a free cybersecurity marketing consultation today.

Social Media 117

Social Media Consulting Paid Search Agency Social Marketing 117

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

Hinge Marketing

MARCH 14, 2023

When instability is coming from every direction—the economy, political environment, wars, and the job market—how do consulting firms survive and thrive? Situations like these are exactly why the Hinge Research Institute conducts its annual High Growth Study of the consulting industry in partnership with Deltek.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Marketing Insider Group

JULY 20, 2021

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Read on for a complete guide to B2B pricing. Value-based, competitive, and cost-plus are the three most common B2B pricing strategies. Common B2B Pricing Strategies. There are three common pricing strategies used in B2B sales.

Pricing 359

Pricing Price B2B Buyer Personas 359

Webbiquity

JULY 26, 2022

With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Maintaining your data and integrating sales and marketing for alignment is essential in B2B operations. Four Mistakes to Avoid. Thoughts to Consider.

Startups 253

Startups B2B Business Budget Programs 253

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 For this latest report, they polled 365 B2B companies. Most (69%) are U.S.-based

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Top Rank Marketing

SEPTEMBER 20, 2023

A favorite classic TopRank Marketing tradition that has been imitated in recent years but never duplicated is our annual list of content marketing experts to follow — a helpful compilation extracted from top industry leaders and the hundreds of fantastic #CMWorld 2023 speakers.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Launch Marketing

DECEMBER 6, 2023

B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right. There are even a few secrets that can make it a huge success.

Resources 136

Resources B2B Marketing Planning B2B 136

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. You’re frequently at full capacity: As a B2B business leader, you’re likely to find yourself regularly reaching — or exceeding — your full capacity. Guest post by Alex Daintith.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Marketing Insider Group

JUNE 8, 2021

In a CMI (Content Marketing Institute) B2B Content Marketing report , they ask this question. There are a variety of functions that technology can help you with, including: Streamlining workflows. It should be educational and helpful, not salesy. That’s not always possible, but we can help. Image: CMI.

Content Marketing 290

Content Marketing Lead Ranking Lead Scoring Planning 290

GrowPowerful

OCTOBER 18, 2022

As the lines between Fractional CMOs and marketing consultants continue to blur, it can be somewhat difficult to pinpoint exactly where one ends and the other begins. During our podcast, GROW Powerful’s Managing Partner, Brett Schklar , walks you through a few of the ways in which the Fractional CMO route differs from consulting engagements.

Consulting 52

Consulting Work Management CMO Marketing Management 52

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. I can help.”) can increase conversions AND speed time to sale.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Craftmanship

JULY 10, 2023

Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed. Many B2B firms – in legal, accounting, technology, financial services and consulting disciplines – employ at least one rainmaker, typically a founding member, who brings in the lion’s share of new business.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). The findings?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Fount Media

DECEMBER 16, 2021

Most of my clients are unaware of what technology consulting is and how it can help your business grow. The post How technology consulting can make your b2b marketing strategy more effective appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Consulting 52

Consulting B2B Marketing Marketing & Strategy Marketing Strategy 52

Valasys

JUNE 13, 2022

LinkedIn is offering a new Business Manager dashboard, a new B2B-aligned, LinkedIn-native consulting service, and enhanced CRM and API connectors to help marketers improve their lead generation and brand-building efforts. Share This Post Shares.

Consulting 52

Consulting Marketing Management Linkedin B2B Marketing 52

Marketing Insider Group

JULY 13, 2020

Check out all the ways a blog can help your business grow. A blog offers key benefits that can help you achieve your business goals. Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond. Quick Takeaways. Better quality leads.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Nearly two-thirds of B2B tech buyers are now under age 40. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. Want to develop a cohesive strategic messaging framework to help engage more prospects and drive conversions?

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

Launch Marketing

FEBRUARY 7, 2024

Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. Benefits of a B2B Go-To-Market Strategy A go-to-market strategy extremely useful when put together and utilized correctly. This helps your organization achieve a more cost-efficient product launch. In a monetary sense too.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy B2B Marketing Planning 114