KoMarketing Associates

JUNE 12, 2018

Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement. Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics.

Customer Surveys 120

Customer Surveys B2B Marketing InsideView B2B 120

Zoominfo

APRIL 19, 2018

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. . SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. N – Be invaluable. Talk Strategic Value.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Zoominfo

AUGUST 5, 2020

The C-suite typically refers to the executive-level managers within a company. Basically, the C-suite is made up of the people who keep the company’s strategies and operations aligned with their mission and established policies. They are also the ones who hold most of the decision-making and buying power at a company.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. You don’t need InsideView to sell. You need InsideView sales intelligence to win.” – Heidi Baumburg. Today’s guest: Heidi Bamburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

KoMarketing Associates

JANUARY 22, 2019

Although sales and marketing are now working closer together, previous research indicates that there are still roadblocks keeping them from establishing a seamless relationship.

Marketing Report 147

Marketing Report InsideView B2B Sales Statistics 147

Engagio

MAY 3, 2021

Five years ago, we started with an idea to help companies find customers who are interested in their product. We found that many companies duct tape three to fifty solutions to run their go-to-market motion. From our past mistakes, we wanted to build a modular company and avoid building a product that no one cares about.

DemandBase 71

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 71

KoMarketing Associates

JUNE 13, 2019

The creative team is not the only one that marketers have struggled to work with in the past – the sales team has found difficulty aligning with marketers as well, according to previous research.

Creativity 120

Creativity Marketing Report InsideView Work Management 120

SalesIntel

NOVEMBER 16, 2021

ABS initiatives outperform other marketing efforts, according to 85% of B2B marketers. . ABS is a B2B sales model that identifies which organizations are ready and likely to buy using an account-based approach rather than a lead-based or contact-based strategy. SalesIntel helps you find and use the contact B2B data you need.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. However, alignment is not always easy to achieve.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. ” He further stated, “This is an intentional step for us beyond being solely an ABM leader and into broader B2B go-to-market. .”

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Forrester B2B

MAY 4, 2021

Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in our “Now Tech: B2B Marketing Data Providers, Q1 2021“) and expanded its solution portfolio is significant news for the company, (..)

Account Based Marketing 52

Account Based Marketing ABM InsideView Acquisitions 52

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Engagio

MAY 3, 2021

Back then, he claimed that we were undergoing a broad technological and economic shift in which software companies were poised to take over large swathes of the economy. Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — and pointed out these are really software companies.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

KoMarketing Associates

MAY 29, 2014

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

DemandMatrix

MAY 4, 2021

Five years ago, we started with an idea to help companies find customers who are interested in their product. We found that many companies duct tape three to fifty solutions to run their go-to-market motion. From our past mistakes, we wanted to build a modular company and avoid building a product that no one cares about.

DemandBase 52

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Martech

OCTOBER 1, 2021

But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Terminus acquires B2B CDP Zylotech. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. Read more here.

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Allocation InsideView 109

Engagio

OCTOBER 29, 2018

From there, there are two ABM quick wins I recommend every company should consider. ” Joe Andrews , VP of Marketing, InsideView. “As B2B companies have high expectations for ABM, marketers are sometimes impatient to be successful right away. First, implement an ABM standup. or the whole strategy?

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles InsideView 97

InsideView

OCTOBER 16, 2019

Last month, Research In Action (RIA), an independent research and consulting company, published their first annual vendor evaluation on Account Based Marketing SaaS and Software. InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . Where InsideView fits in.

Account Based Marketing 40

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” And according to a study by InsideView, alignment matters.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Biznology

DECEMBER 31, 2014

Companies such as InsideView and Leadspace are developing solutions in this area. Leadspace’s process begins with constructing an ideal buyer persona by analyzing the marketer’s best customers, which can be executed by uploading a few hundred records of names, company names, and email addresses. Like this post?

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Valasys

SEPTEMBER 11, 2019

On the 10 th of September 2019, B2B marketing platform provider FORCAS USA, LLC (“FORCAS”) unveiled a collaborative platform to equip the marketers with scenario-based targeting. InsideView & Kyndi will supplement the endeavors of FORCAS as the first partner & test user respectively.

Marketing Automation Services 40

Marketing Automation Services Marketing AI InsideView Analytics 40

Biznology

JANUARY 23, 2013

Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days. Many companies today use their marketing automation or CRM systems as their marketing databases, and populate them from a variety of internal and external sources.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

B2B Marketing Directions

DECEMBER 9, 2018

For more than a decade, most B2B marketing and sales professionals have recognized the need to forge a more productive relationship between marketing and sales, and many B2B companies have been working on sales-marketing alignment for several years. And I certainly wasn't the first person to address this topic. Another 56.1%

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Televerde

MAY 22, 2019

It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices. Before you leave for the event, it’s important to have a good grasp on the company list. We were lucky to host two case studies at the event for our clients, Epson and InsideView.

Tips 63

Tips InsideView Case Study Case Studies 63

markempa

SEPTEMBER 28, 2010

It's written by Dave Green , the Director of Best Practices, Applied Research at MECLABS , the parent company of MarketingExperiments and InTouch. Most companies don’t call what sales people do “demand creation” or “demand generation.” They leverage LinkedIn and InsideView. You shouldn’t be. But, really, what’s the difference?

Demand Generation 120

Demand Generation Demand Cold Calling Allocation 120

Content4Demand

SEPTEMBER 5, 2019

and show the B2B community why your content raises the bar. A panel of ABM aficionados will lead the conversation: David Schroeder ( CallRail ), Calvina Cheng ( InsideView ), Jesse Miller ( RollWorks ), Jesse Aross ( Vidyard ), Sandra Freeman ( Engagio ) and Andrew Gaffney ( Demand Gen Report ). Conversation Changers. INBOUND 2019.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

EveryoneSocial

JUNE 11, 2019

One of the great benefits of working at EveryoneSocial, is working with some truly amazing companies. Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Tracy Eiler, CMO of InsideView, will be moderating this panel of successful women leaders from Zoura, Infer, InsideView, Salesforce, Everstring, Gainsight, and Terminus who are kicking @$$ and taking names. How are these unicorn companies hitting milestones that took Fortune 500 companies decades to reach? Sightseeing.

InsideView 48

InsideView Account Based Marketing B2B Thought Leadership Thought Leadership 48

B2B Marketing Directions

MAY 20, 2018

Research continues to show that marketing-sales alignment remains a significant challenge for many companies. Earlier this year, for example, InsideView published The State of Sales & Marketing Alignment in 2018 , which was based on a survey of more than 500 sales and marketing professionals.

Ideal Customer Profiles 45

Ideal Customer Profiles InsideView CMO Demand Generation 45

markempa

JULY 26, 2016

CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Every company will have some trigger events that matter more than others because of what they sell solves various problems and addresses different motivations.

Lead Scoring 84

Lead Scoring Lead Ranking Account Based Marketing Marketing Qualified Leads 84

Forrester B2B

MAY 4, 2021

Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in our “Now Tech: B2B Marketing Data Providers, Q1 2021“) and expanded its solution portfolio is significant news for the company, (..)

Account Based Marketing 15

Account Based Marketing ABM InsideView Acquisitions 15

The Point

SEPTEMBER 4, 2012

Require only the minimum amount of information (perhaps as little as name, company, email). Consider data services like InsideView to append profile information like job title, company size, industry, or location. Put in place a systematic process of lead qualification to filter, profile, and qualify leads.

Landing Pages 100

Landing Pages Conversion Rate Lead Qualification Peer-to-peer 100

Televerde

MAY 22, 2019

It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices. Before you leave for the event, it’s important to have a good grasp on the company list. We were lucky to host two case studies at the event for our clients, Epson and InsideView.

Tips 40

Tips InsideView Case Study Case Studies 40

LeanData

DECEMBER 1, 2015

A partner at Foundation Capital , Chen is focused on software solutions that MarTech companies sell to CMOs. Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. Traditionally in B2B, sales was in the focal point, she said.

Marketing Budget 73

Marketing Budget InsideView Budget Programs Paid Search Agency 73

Adobe Experience Cloud Blog

JANUARY 28, 2014

Example Solutions: InsideView , FirstRain , DiscoverOrg. Ask yourself: “Is my customer’s business better after working with my company and using my product?” Econsultancy reports that only 26% of companies have a well-developed strategy in place for improving the customer experience. Did You Know? SALES ENABLEMENT.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48