strategy 
Tony Zambito
OCTOBER 26, 2020
The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades. The renewed surges in the spread of the pandemic will raise further obstacles and questions as B2B businesses look ahead to 2021. Buyer Strategy. The three are: Goals : how have the goals of buyers changed?
Tony Zambito
MAY 13, 2011
Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this month. The annual report is aimed at surveying the changing B2B buyer behavior. . The annual report is aimed at surveying the changing B2B buyer behavior.
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Tony Zambito
NOVEMBER 28, 2010
B2B organizations are either dipping their toes in the social media waters while some have dived in nose first with elaborate presence. It is puzzling to see that companies continue to “arm” their sales and marketing organizations with scripts.
Tony Zambito
MAY 2, 2010
I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter. Social communities are ebbing their way into the conscious minds of all buyers in many facets be it consumer or B2B. Image by luc legay via Flickr.
Tony Zambito
MAY 5, 2010
As we have seen this year, companies are being awakened to the fact that the digital and social media storm has some jet stream wind behind it and is all the rage at the moment. For example, how do you distinguish meaningful from non-meaningful tweets or Facebook page views?
Tony Zambito
JULY 24, 2011
From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.
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