The Effective Marketer

JANUARY 31, 2012

However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. A B2B firm might use …. Inappropriate style.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 26, 2012

For example, consider a sales-driven company ready to introduce a new line of products into a new market segment. Many of us have seen the firm that delegates marketing to a customer service rep who took a few creative writing classes and uses Facebook a lot. Articulating roles and priorities is not a one-time exercise, either.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100