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OCTOBER 18, 2017

A while ago, I heard about an apocryphal (I hope at least) email strategy around sending marketing emails geared toward women during football games on Sundays. So what are the implications for the B2B market ? . Sending B2B Promotion On the Weekend. Examples and Ideas: B2B Marketing Over the Weekend. Image source. .

Planning 54

Planning Marketing Automation Services Top of Funnel Marketing & Strategy 54

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MAY 5, 2016

In this post: Facebook Video Ads. Content Strategy Essentials: Keyword Research. New Enterprise Content Marketing Stats to Inform Your B2B Marketing. CMI just released its latest report, B2B Enterprise Content Marketing 2016. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

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SEPTEMBER 25, 2018

According to Hubspot , converting leads to customers was the number one marketing priority for 70% of companies last year. It’s no doubt a top goal for companies of all industries and sizes. According to Pinpoint Market Research , 64% of B2B marketers generate leads via LinkedIn, 49% through Facebook, and 36% through Twitter.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

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NOVEMBER 1, 2016

StumbleUpon , a discovery engine which serves up random, interest-based content, also allows companies to advertise – meaning their sites are promoted within the mix of content users can discover. Companies like Buzzfeed have seen success with this platform, as seen in the case study below. With more than 1.4B

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

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JANUARY 12, 2016

Fail to Document Strategy . According to the 2015 B2B Content Marketing Benchmarks , only 35% of marketers take the time to document their content strategy. Defining your content strategy is also an important way to review your impact. Are you in the majority? Without a clear roadmap, you have no steps or defined goals.

Peer-to-peer 48

Peer-to-peer Content Urgency Marketing Advertising Benchmark 48

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APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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MAY 7, 2019

Share your article on your personal and company social media accounts. Advertise your article to your target person on social media (Facebook Ads, LinkedIn Ads, Twitter Ads, etc). Jake Fisher of Bridges Strategies recommends “helping prospects get deeper into the sales process online.” Want even more tips from top B2B marketers?

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

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NOVEMBER 16, 2011

Meanwhile, marketers think of Facebook as content-driven ?with And now there's Google+ Pages, which has recently joined the scene and promises to merge SEO and social media strategies. social media strategy is essential for success. Proposed Social Media Flowchart: A humorous take on posting strategy across social networks.

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

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DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Strategy Statistics. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Blogging Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

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MARCH 21, 2018

In this example-packed post, we’ll look at how you can tighten up your full funnel marketing strategy to generate awareness, nurture leads, and create loyal customers with both paid and inbound methods. . Full Funnel Marketing Strategy #1: Search Ads. Full Funnel Marketing Strategy #2: Social Ads. This is a long post.

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

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MAY 2, 2018

Every B2B prospect is on a journey, whether you’re optimizing for it or not. Here’s a Facebook Live tour of the office by our friendly team. In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. With help from every single one of your competitors. Ready to buy?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

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MAY 2, 2018

. Every B2B prospect is on a journey, whether you’re optimizing for it or not. . Here’s a Facebook Live tour of the office by our friendly team. In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. . With help from every single one of your competitors. .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

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NOVEMBER 2, 2017

However, no goal is more important for B2B companies than lead generation. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . The modern B2B buyer journey has become far more complex. . . Source ). .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

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DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . We reached out to 30 B2B marketing executives and asked the following question: . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

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FEBRUARY 13, 2018

stakeholders involved in any given B2B sale. Companies need to take a step outside the traditional marketing silo and look at a more integrated approach. . . Today, 84% of companies have made it a key focus in their marketing strategy: . . . Why Is Multichannel Marketing a Big Deal for B2B Marketers?

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

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AUGUST 1, 2017

Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . But where do you start?

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

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OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

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APRIL 23, 2019

So, we asked our experts which strategies work to keep people engaged even when the event is over? Something shareable is always a hit with the team and shows you care about the company as a whole, not just an individual. Typically we use Facebook or YouTube live video. Which means there’s a lot of room for innovation.

Planning 117

Planning Advertising Agencies Paid Search Agency Mobile Advertising 117

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APRIL 17, 2018

The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

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APRIL 17, 2018

. The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. .

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

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JANUARY 8, 2014

In B2B marketing, calls-to-action are not one size fits all. Let’s explore what works in each channel -- and at the end of the post, don't miss your chance to give your opinion about what works in B2B CTAs (and find out what your peers think). . Email Call-to-Action Strategy. It’s about B2B Call-To-Actions.

Advertising Channels 83

Advertising Channels Practices B2B Marketing Peer-to-peer 83

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APRIL 5, 2016

This isn’t necessarily breaking news – 92% of Content Marketing Association members use customer data as an aspect of their strategy and a way to transform the sales funnel. Well-made lead form fields give you the essentials on each lead: name, email, company name, and job title. Who are your competitors speaking to?

Research 48

Research Buyer Personas Top of Funnel B2B 48

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APRIL 5, 2016

This isn’t necessarily breaking news – 92% of Content Marketing Association members use customer data as an aspect of their strategy and a way to transform the sales funnel. Well-made lead form fields give you the essentials on each lead: name, email, company name, and job title. How do you imagine their buyer personas?

Research 48

Research Buyer Personas Top of Funnel B2B 48

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MAY 22, 2018

Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when figuring out what to try next. . It could help guide your strategy and inform some decisions on what to devote resources to, right? 64% of B2B marketers generate leads via LinkedIn, 49% via Facebook, and 36% via Twitter.

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

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DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. 70% of B2B marketers plan to create more content in 2017 compared to 2016. 64% of B2B marketers outsource writing. Content Marketing Stats for 2017. Ascend2.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

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FEBRUARY 9, 2018

However, it is important to remember that best practices should only be thought of as a starting point for your content strategy. Bryan S: So much attention is spend on B2B marketing strategies. Are there any specific ideas or advice you have for enterprise B2B? . Facebook Messenger is a great example.

Social Media 48

Social Media Social Marketing Media Marketing Budget 48

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JUNE 19, 2017

More than 9 in 10 B2B buyers prefer it over static content. . . Despite the growth, there are several implied barriers to entry when it comes to incorporating interactive content into a company's broader marketing strategy. . . The video is designed to attract young job prospects to the company. .

Budget Programs 48

Budget Programs Interactive Marketing Campaigns Top of Funnel 48

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MAY 25, 2018

Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when figuring out what to try next. It could help guide your strategy and inform some decisions on what to devote resources to, right? 64% of B2B marketers generate leads via LinkedIn, 49% via Facebook, and 36% via Twitter.

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

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DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

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MARCH 2, 2018

Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? Marketing Directors are confronted with these questions every single day, and the answer becomes more complex as the multichannel B2B buyer journey evolves. . . Source ). . But here’s the problem: . Source ). . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

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DECEMBER 10, 2015

Marketers are learning to incorporate the defining aspects of games into their strategy to expand and deepen their connection to audiences. Incorporating play into your content strategy is a positive way to reinforce learning and develop trust, just as you would on the playground. Intrinsic and Extrinsic Motivation. The Role of Games.

Peer-to-peer 48

Peer-to-peer Lead Scoring Lead Ranking Content 48

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JUNE 4, 2019

A report by GoToWebinar found 73 percent of B2B marketers think webinars are the best way to generate high-quality leads—which is why 57 percent admit to planning more webinars within the next year. But webinars in the B2B space should absolutely lead with education and not focus on product until a plug at the very end.”.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

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FEBRUARY 16, 2017

Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. Will they force companies to examine how they do business for decades to come? You can filter by type, and view the entire acquisition history for each company. And, for good reason. World In Motion.

Examples 116

Examples Lead Ranking Lead Scoring Stats 116

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MAY 28, 2015

This post from Salesforce provides specific tips on how to create posts and activity on Facebook, Twitter, and LinkedIn that will boost engagement with your desired market. You have a great content strategy to ensure you’re publishing on a daily basis to each network. It applies to both startups and established companies.

Marketing Budget 48

Marketing Budget Lead Ranking Budget Programs Marketing Budget Creation 48

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JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). Most companies were using an integrated mix of interactive assets to qualify and nurture leads through each stage of the funnel. The result? The insights were eye-opening (and impressive) to say the least.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

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MARCH 16, 2017

A content management system (CMS) that hosts a company website and blog. Data from MarketingLand shows that in 2011, there were about 150 companies geared toward marketing technology. The marketing tech industry has seen an average annual growth of 170%, increasing from 100 companies in 2011, to nearly 2000 in 2015.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87