Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. This isn’t exactly new but what once seemed like a niche strategy now looks more like a standard approach. Okay, not zero: some companies surely do it better than others. VEST Report. But they’re exceptions.)

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 2, 2011

With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. That said, there’s a difference between a clear strategy and a successful strategy.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. While GreenRope is new to the VEST report, the company itself was founded in 2008. It currently has about 4,500 end users at a somewhat smaller number of companies.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

OCTOBER 10, 2011

It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. The company starts with a standard set of rules that it has found work well for most clients. It’s possible that each approach may work for some companies.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 11, 2011

Clients who needed those features had to remain on the previous system (Engage B2B). It still doesn’t offer all the features of the oldl B2B product because Silverpop decided that some were not worth duplicating. This is important in large companies that need to score leads against multiple products. was released last month.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

MAY 7, 2015

Similarly, competitor analysis should be well within the capabilities of companies like Radius , Everstring and Growth Intelligence , which already ingest the contents of corporate Web sites to understand each company’s business. But those vendors focus on finding prospects for B2B sellers.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120