Biznology

DECEMBER 22, 2016

A MarketingProfs report shows that 62% of B2B content marketers are “much more” or “somewhat more” successful with their content marketing than they were last year. The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets.

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Trends Mobile Advertising Planning Marketing AI 80

Biznology

NOVEMBER 11, 2013

That’s because they build trust with audiences that helps spread the word, say Alex and Eric in Chapter 2, Marketing Strategies for a Digital World. So do 78% of B2B Buyers. CONTENT SHOULD FOLLOW THE 70/20/10 RULE: The 70/20/10 model is a framework used for many aspects of business planning.

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Biznology

AUGUST 18, 2017

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share. Brenner’s approach becomes the essence of a successful content marketing strategy. Own your category. Like this post?

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B2B Marketing B2B Thought Leadership Budget Programs B2B 188

Biznology

JANUARY 26, 2011

What if Facebook takes off? AG: It makes it slightly easier but frankly, it would have been easier if the two companies had just merged! A big question mark seems to be continued divisions of labor between the two companies. What they should be looking for is bigger budgets, but strategy is a major issue. Bing story?

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Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

FEBRUARY 10, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. From the American Lung Association, I moved on to an integrated marketing agency called Cronin and Company , where I managed social media. At Liberty, I learned about the big corporate experience and about B2B marketing.

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Social Media Paid Search Agency Advertising Agencies Media 80

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. 21% say they are successful at tracking ROI (source: Ad Age ).

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Case Study Case Studies Studies Enterprise Management 80

Biznology

DECEMBER 5, 2016

How has your work brought you to where you are now, a leader in social media strategy? I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo.

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Social Media Marketing Automation Services Webinar Metrics Lead Ranking 80

Biznology

MARCH 26, 2013

Don’t worry, after exploring your competitors online, the bar is really low: everyone has a link to Twitter and Facebook on their web site but very few shops are actively engaged. B2B Marketing On Facebook – Yes? Because I am in the business of social media marketing, my standards are very high. digitalsurgeons.com).

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Social Media Media Work Management Class 80

Biznology

JUNE 4, 2014

Use community insights to inform strategy. Think about the core values and brand truths your company is built upon. Marketers have been adhering to brand guidelines for years, but with the plethora of media and content formats (think a Facebook post versus a Tumblr GIF), this becomes more complex. Do some soul-searching.

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Impressions Paid Content Planning Internet Marketing 80

Biznology

SEPTEMBER 30, 2013

Marketers are realizing that campaigns, a focused effort on conveying a single idea in multiple ways, are a more effective way to get your company’s messaging across. If your company is publishing blogs, eBooks, Tweets, and Facebook posts without an overarching theme, your efforts might not be working to build a comprehensive story.

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Content Marketing Paid Search Agency Content Custom Publishing 80

Biznology

JUNE 29, 2010

I had the pleasure of speaking at the same private client event as Dennis Haugan, the Senior Director of Web Marketing Strategy at T-Mobile USA, the American wireless arm of telecommunications giant Deutsche Telekom. While they expected inconsistency in user-generated content, they did not expect the company's own content to be inconsistent.

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Biznology

FEBRUARY 9, 2017

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Almost all your colleagues and competitors have developed a strategy for business growth, with content playing a key part. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan.

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Trends Planning Marketing Budget Creation Marketing Budget 80

Biznology

JANUARY 13, 2014

Facebook and others have planted a stake in the ground and declared that mobile is their most important growth area. This can’t go on forever, at least not in B2B (the media is hooked, I’m afraid). What is the mobile equivalent to blogging as a baseline content strategy? And if not, what’s your content strategy now?

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Mobile Marketing Public Relations Wikipedia Internet Marketing 80

Biznology

JUNE 27, 2016

Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. As B2B PR strategies go, this was a hit. But here’s a new development.

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Social Media Media PR Demographics 137