Remove strategy

Act-On

article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is a Bidding Strategy in Advertising? In advertising, bidding strategy means the approach an ad buyer takes when deciding how much to pay for ad placements in an auction. Google search ad placements, among others, require a careful bidding strategy. What is a Blocklist in Advertising? What is a Demand-Side Platform?