Adobe Experience Cloud Blog

AUGUST 14, 2017

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

The Point

NOVEMBER 15, 2022

Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. My response is a definitive: yes.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Martech

DECEMBER 1, 2022

The primary audience has been B2B marketers looking for creative ways to engage with prospects. She also filled in some of the company’s background. “In 2016 the company was founded and they started out in the eGifting space. But even B2B buyers enjoy experiences, especially creative and personalized ones.

Service 122

Service SMB Fulfillment Sample 122

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. What Are the Core Elements in Any Good Social Engagement Strategy? If So, Why or Why Not? .

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

APRIL 24, 2018

And, as AI and machine learning marketing capabilities are giving B2B marketers more lift and scale across their programs, this exciting tech is poised to become standard best practice as fast as it becomes available. Here are four key ways that AI platforms and technologies are changing the game for B2B marketers right now.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Top Rank Marketing

FEBRUARY 1, 2017

We all have our own unique set of strategies, and our own budget limitations to work with. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. 2: Implementing Nurture Strategies.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

SalesIntel

JANUARY 12, 2023

B2B data providers have become a standard addition to any tech stack as the rise in job changes and layoffs continue into the year, which is rapidly aging data used for GTM campaigns and effective targeting. A company may have access to enormous amounts of data, but until that data has been analyzed and understood, it isn’t useful.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Launch Marketing

SEPTEMBER 16, 2020

With the introduction of the digital age, we have seen a rise in the number of marketing channels, tactics and strategies you can use to target your audience and an increase in the tools we use to measure the success of campaigns. An Accenture survey found that 61% of B2B transactions start online. Be Data-Informed with Your Leads.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

KoMarketing Associates

JANUARY 26, 2016

And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve.

Social Media 96

Social Media Media B2B Tips 96

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Adobe Experience Cloud Blog

NOVEMBER 27, 2012

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities.

Lead Generation 48

Lead Generation Facebook Peer-to-peer Generation 48

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Because of this it’s essential to have an Account-based marketing (ABM) strategy. 70% of the buyer’s journey is complete before a buyer even reaches out to sales.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 106

Only B2B

FEBRUARY 7, 2018

Demand generation is one of the arching umbrellas of strategies consists of numerous ideas and strategies to generate demand for your business. Facebook URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Facebook URL: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. WARC) 94% of B2B marketers implement ABM strategies.

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Paid Content Stats Marketing Budget Webinar Metrics 226

Adobe Experience Cloud Blog

APRIL 1, 2015

However, the system breaks when the purchase is made offline–like when a buyer works directly with a salesperson who takes the order (a typical use case for B2B purchases). In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

Marketo 48

Marketo ROI Adwords Google 48

Schubert B2B

FEBRUARY 5, 2019

Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Data can be incredibly valuable and can help guide your marketing strategy, but not all metrics are created equal. Here are a few of the metrics every B2B business should be looking out for.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

If you want viewers to quit scrolling through their Facebook news feeds and focus on your video, you need to make the first few seconds enticing enough for the viewer to watch the rest. Finally, figure out what converting a customer looks like for your company and goals. How do you create a video that works for all channels?

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Valasys

FEBRUARY 21, 2020

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. According to research from the Marketing Week & the Marketing Practice B2B brands that outperformed their competition were twice as likely to allocate 60% or more of their budget to achieving long-term marketing goals.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Your brand’s got a friend in Facebook.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Net-Results

SEPTEMBER 10, 2019

Being the person in charge of generating leads for a B2B SaaS business ( Net-Results , a marketing automation platform along the lines of Pardot and Marketo ), let me try and answer this question. We’ve struggled with Facebook and LinkedIn ads, as in – we got leads, but they didn’t monetize. Content marketing.

Generation 40

Generation Marketing Automation Services Leads Lead 40

Adobe Experience Cloud Blog

AUGUST 20, 2018

Automate whenever possible because it streamlines your marketing strategy. For Almost Every Brand: Facebook. Undoubtedly, Facebook is the biggest of the social media giants and the most widely-used social media channel. Most of your current and potential customers are daily Facebook users. For B2B: LinkedIn.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. The Biggest Contributor to B2B Revenue. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. This is crucial to improving your strategies.

Marketing Automation Services 108

Marketing Automation Services Marketing Automation Enterprise Management Automation 108

Webbiquity

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Digging into the results publicized in these case studies, what does B2B success look like? Objectives.

Social Media 100

Social Media Media Case Study Case Studies 100

Schubert B2B

FEBRUARY 5, 2019

Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Data can be incredibly valuable and can help guide your marketing strategy, but not all metrics are created equal. Here are a few of the metrics every B2B business should be looking out for.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Adobe Experience Cloud Blog

FEBRUARY 16, 2012

by Jason Miller Last week I was interviewed by Demand Gen Report regarding the recent IPO filing by Facebook and how it’s going to affect the B2B marketers’ world. I was thrilled to be a part of such an insightful feature and I wanted to expand on my thoughts since this could have major implications for B2B marketing.

Facebook 48

Facebook B2B Marketing B2B Mobile Advertising 48

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. Marketers who use buyer personas and map content to the buyer’s journey enjoy 73% higher conversions compared to companies not pursuing this approach. ” You’ll walk away with the tools to develop great B2B buyer personas and purposeful content.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Oktopost

JULY 2, 2020

Catch a conversation by searching for B2B Marketing Now. With half of the world’s population active on social media, staying ahead of the curve means actively engaging with customers and prospects across LinkedIn, Facebook, Twitter and even Instagram. If distribution continues, how much longer does the company have?

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Having a solid B2B social media strategy is key in attracting and converting qualified leads. With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Create An Active Wall. Use Photos. Use Videos. Promote Your Page Across Platforms.

Facebook 48

Facebook Tips B2B Business 48

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. B2B Tips and Tricks. Competition is stiff, but savvy B2B businesses can stand out from the crowd by following this advice: Move Pipeline Up in the Year.

Paid Search Agency 134

Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

Adobe Experience Cloud Blog

JUNE 24, 2016

Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. For many companies, their mobile website is the primary access point for their entire business–a virtual front door.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. You can feel the energy in the room as B2B social media is on the hot list for every enterprise marketer. With the consumerization of IT and customers becoming social, it is imperative that B2B companies begin to engage. My head is spinning.

Marketo 48

Marketo Social Media Media Buzz 48

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143