B2B Companies Demand Demand Generation DemandBase 
Engagio
AUGUST 23, 2021
Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). That’s why the best account-based marketers are thinking about brand generation, not just demand generation.
Valasys
JUNE 18, 2020
On the 16 th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the B2B marketplace. The prime focus of both companies is account-based marketing (ABM). million while Demandbase had raised $158 billion. million while Demandbase had raised $158 billion.
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Engagio
NOVEMBER 19, 2020
The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. However, this is not how many B2B marketers were trained to think. But Account-Based Marketing is different. This is it. Part 1: Build a Budget.
DemandBase
MARCH 23, 2020
As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.
Engagio
JANUARY 27, 2021
Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. Needless to say, he has some serious street cred in B2B tech.). The result: Demandbase One , the most comprehensive ABM platform in the industry.
Engagio
MARCH 17, 2021
In the mid-2000s, inbound marketing and demand generation revolutionized the way B2B brands go to market. Then, in around 2015, we saw the explosive rise of Account-Based Marketing (ABM). Now, for the first time, we could focus on specific, named lists of qualified accounts. And it was pretty exciting, too.
DemandBase
JANUARY 27, 2020
The sales cycle for B2B can be long and inefficient. Sales team members often have to coordinate with each other, Marketing, and other departments to provide the right answers at the right time, to the right buying individuals within target accounts to deepen engagement. Ten days later, the account team closed a deal.
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