Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Enter database marketing. What is Database Marketing?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Funnelholic

NOVEMBER 4, 2015

Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them. In the B2B game, we often hear an analogy about how marketing is like going fishing.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

PathFactory

JANUARY 3, 2019

GGD was an hour-long, live debate between some of the industry’s top B2B marketing leaders. Each partner had a registration quota that would earn them the entire list of registrants. We used ON24’s webinar platform to host the debate in a branded instance with a live Twitter feed and chat. To form or not to form?

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Digital B2B Marketing

DECEMBER 19, 2013

But it isn’t ready yet for today’s B2B marketer. Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. .”

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. Introduction.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

SmartBug Media

NOVEMBER 21, 2022

Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Expand your reach within those accounts. Engage those accounts with relevant content and outreach. Advocate—turn customers into advocates. Measure the results of the campaigns.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Digital B2B Marketing

OCTOBER 17, 2016

B2B marketers today are not optimizing programs to reach and engage their best prospects. Score companies, not individuals. To get a clear picture of content consumption and engagement by company, add a solution like Demandbase to identify visitors to your site, not just ‘known’ visitors that are in your database.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

PathFactory

SEPTEMBER 5, 2018

The penultimate B2B Channel Panel has come and gone. Over the course of an hour, B2B experts got down to the nitty gritty discussing paid ads and social. Effective targeting, messaging, testing and optimization are all worthy challenges on their own. Emily Thurman , VP of Demand Generation at AlienVault.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. B2B markets are evolving quicker than ever before. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ It’s why they started the company. Contents 1. SEO for Startups 3.2.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

DemandBase

OCTOBER 20, 2020

B2B markets are evolving quicker than ever before. Account-Based Marketing (ABM) – a product of this change – is one of the hottest strategies that the fastest growing companies are leveraging to grow. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ It’s why they started the company. Contents 1. SEO for Startups 3.2.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65