Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

TrustRadius Marketing

MAY 31, 2022

Large companies are always under pressure to stand out in their existing market, while also doing their best to break into a new one. Full awareness of industry trends, benchmarks, and customer demands will allow you to maintain and expand your market share, regardless of which specific market you might be in.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

WebMarketCentral

MARCH 3, 2009

Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. tags: marketing automation software, Marketo Lead Management 3.0,

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

SmartBug Media

NOVEMBER 21, 2022

Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Expand your reach within those accounts. Engage those accounts with relevant content and outreach. Most are priced around the volume of contacts and data calls. DiscoverOrg.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Business Brainz

JULY 29, 2021

Simply put, Account-Based Experience (ABX) is what a successful ABM looks like in practice. From Account-based marketing to Account-based experience. The pandemic has forced B2B sales leaders and marketers to rewrite their sales and marketing playbooks. According to Demandbase.

Account Based Marketing 52

Account Based Marketing ABM Buyer Personas Advertising Agencies 52

Content Marketing Institute

NOVEMBER 1, 2018

Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. When it comes to nurturing an audience, email is the go-to for 87% of B2B content marketers, according to CMI research. Demandbase. Need convincing? Salesforce.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

PathFactory

JUNE 20, 2019

In case you missed it, PathFactory brought B2B marketing all-stars together for a scintillating live panel discussion on all things A/B testing. I think in B2B marketing, everybody knows they should be testing. If you want a shot at competing against these companies, you need to start testing.

A/B testing 40

A/B testing Ideal Customer Profiles Top of Funnel Statistics 40

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. B2B markets are evolving quicker than ever before. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

B2B markets are evolving quicker than ever before. Account-Based Marketing (ABM) – a product of this change – is one of the hottest strategies that the fastest growing companies are leveraging to grow. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52