NuSpark Consulting

OCTOBER 21, 2012

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). Why would you want to target individual firms?

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Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. What ABM tools do.

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The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. These early efforts are crucial for gathering insights and preparing the organization for a more structured ABM approach.

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Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Engagio

SEPTEMBER 20, 2021

Instead of diving headlong into account-based strategies – because diving head first into everything isn’t an approach for everyone – you can take things one step at a time, and that’s what this blog is about. We’ll focus on three things: Identifying and reaching target accounts. Figuring out who we want to target.

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DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? COO at LiveRamp B2B | LinkedIn. Pieter De Temmerman.

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Account Based Marketing ABM Sales Management Enterprise Management 139

KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. Start Small and Design for Scale.

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Account Based Marketing Budget Programs Planning Paid Search Agency 269

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads.

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Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM requires account-based metrics.

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Valasys

MARCH 25, 2019

On the 21 st of March, the 2019 Martech Awards organized by B2B Marketing celebrated the very best of talent, achievement and success in the B2B martech arena. The winners were among those companies that have transformed the very landscape of B2B marketing through technology. While Kulea.ma

Marketing Management 40

Marketing Management Demand Generation Agencies B2B Marketing Paid Search Agency 40

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Note: To make it easier to navigate this list, we broke it up into multiple categories.

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Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Note: To make it easier to navigate this list, we broke it up into multiple categories.

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Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages.

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Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

DemandBase

SEPTEMBER 17, 2018

Dreamforce is nearly here, and companies and attendees from across the globe are gearing up for the big event. With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Date: Tuesday, September 25.

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DemandBase

MAY 14, 2019

Fittingly, at the SiriusDecsions Summit, we announced the launch of the Demandbase ABM Ecosystem , an initiative aimed at bringing together the key technologies for executing an ABM strategy to deliver consistent cross-channel content, messaging and business outcomes. Marketers need more on-demand experiences with content.

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Enterprise Management Account Based Marketing Marketing Management DemandBase 66

ANNUITAS

MARCH 4, 2014

Consider her first point on how marketing is becoming increasingly technology-based … absolutely true, but not necessarily a good thing. It shouldn’t be surprising when a by-the-numbers deployment hits some bumps when applied to your company, because every company’s needs and buyers are unique.

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Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019.

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Engagio

SEPTEMBER 15, 2020

A lot of my background is in B2B Marketing and working with marketers to identify what they’re doing, learning about their strategies, and figuring out ways we can use technology to help them do more and, at the end of the day, get opportunities and drive revenue from their target accounts.

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Ideal Customer Profiles Work Management Tips Marketing Management 71

ANNUITAS

MARCH 11, 2014

Should marketing continue to own the Marketing Technology stack, or should IT become more involved in making sure the implementations, integrations and day-to-day requirements are running properly? There needs to be an inherent understanding of how modern Demand Generation Programs work. Or does it?

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Canadian Marketing Association

APRIL 23, 2018

Scott: Pipeline marketing, or PM, is marketing that leverages new digital tools and technologies for better visibility and performance out of a combined marketing and sales model. It is done by integrating demand generation, lead nurturing and lead management into one overall strategy and plan.

Trends 48

Trends Planning Lead Ranking Budget Programs 48

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

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Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. .

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Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Funnelholic

NOVEMBER 4, 2015

Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them. In the B2B game, we often hear an analogy about how marketing is like going fishing.

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Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. We had very little control over which companies and people came to us and raised their hands. We had very little control over which companies and people came to us and raised their hands.

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Engagio

JUNE 4, 2023

Throughout my career, I’ve had the privilege of being part of two revolutions: the advent of demand generation fueled by marketing automation, and the breakthrough of account-based marketing brought to life by ABM platforms. Now, I’m thrilled to introduce the next game-changer: buying groups.

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Engagio

AUGUST 9, 2021

B2B markets are more competitive than ever. The key is to not wait and reach out to your accounts with everyone else but to reach them when they are still early in the buyer’s journey. You can create orchestrated plays as soon as they are in-market when they are searching. Deanonymize and identify the account.

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Intent Data Ideal Customer Profiles Intent Work Management 127

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

ANNUITAS

SEPTEMBER 18, 2012

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. AG: Demandbase has been a big proponent on account based marketing.

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ANNUITAS

SEPTEMBER 18, 2012

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. AG: Demandbase has been a big proponent on account based marketing.

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Engagio

JULY 7, 2021

In recent years, Account-Based Marketing (ABM) has, no doubt, become the coolest acronym in B2B marketing — and with good reason. B2B companies should only invest time, budget, and people on accounts they can sell to and ignore everyone else. It makes sense. It’s not a daunting task.

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NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

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Heinz Marketing

FEBRUARY 8, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ He Predicted Marketing Automation and ABM. ” and our guest is Jon Miller , CMO at Demandbase. What’s Next?!

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Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

SmartBug Media

NOVEMBER 21, 2022

Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Expand your reach within those accounts. Engage those accounts with relevant content and outreach. Email Marketing Tools. Advocate—turn customers into advocates. DiscoverOrg.

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Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization.

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Engagio

SEPTEMBER 13, 2021

Traditional Go-to-Market (GTM) processes – and technologies – are built around the lead, the individual buyer who progresses along your funnel until becoming a Marketing Qualified Lead (MQL) and is then passed like a baton from Marketing to Sales. Gartner and CEB research found the average buying team includes 5.4

Lead Ranking 77

Lead Ranking Marketing Qualified Leads Top of Funnel Marketing Analytics Tools 77

Single Grain

APRIL 24, 2023

Work With Us 7 Lead Generation Case Studies to Inspire You From startups to established enterprises, these seven case study examples will inspire you to take action and improve your own lead generation efforts. Their current strategy was generating website traffic but not new leads. So, what needed to change?

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