B2B Companies Demand Generation DemandBase Information 
Engagio
JANUARY 19, 2021
Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts.
Engagio
AUGUST 23, 2021
Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). That’s why the best account-based marketers are thinking about brand generation, not just demand generation.
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Engagio
NOVEMBER 19, 2020
The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. However, this is not how many B2B marketers were trained to think. But Account-Based Marketing is different. This is it. Part 1: Build a Budget.
DemandBase
MARCH 23, 2020
As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.
Digital B2B Marketing
OCTOBER 18, 2012
B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. Measure traffic by company. Today they can.
Engagio
JANUARY 14, 2021
The two of us have been using account-based Sales strategies for years, and we talk through what Sales teams—SDRs and Sales leaders alike—should focus on when it comes to reaching their best accounts. Hint: Replace the inefficient volume-dependent-spray-and-pray game with a strategy that’s grounded in targeted intelligence.
DemandBase
JANUARY 27, 2020
The sales cycle for B2B can be long and inefficient. Sales team members often have to coordinate with each other, Marketing, and other departments to provide the right answers at the right time, to the right buying individuals within target accounts to deepen engagement. Ten days later, the account team closed a deal.
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