Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. How should b2b marketers adjust their strategies to keep up with this evolution?

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

NOVEMBER 17, 2020

Content drought and lower ROI in the world of B2B marketing post-COVID. Finite found that 35% of B2B marketers were struggling to produce enough quality content that could reach and engage with audiences – a situation that is being termed a “content drought.” Having a strong online presence is now more important than ever.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

MARCH 16, 2020

But Sales Nav is powerful for B2B marketing, too. The platform helps you find your target audience, get to know those people and companies, and know when the sales team should act. LinkedIn Sales Navigator is a premium account that lets you generate leads, keep track of their job changes, and contact them directly.

Linkedin 243

Linkedin B2B Thought Leadership Lead Scoring Lead Ranking 243

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Demand generation&# is a better term, though still not precise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 18, 2021

IoT and it’s B2B incarnation, the Industrial Internet of Things (IIoT) are also changing facets of marketing, a trend that is set to grow in the next few years. This ensures that conversations between the customer and the chatbot—which is seen as the voice of the company—sound (at least somewhat) authentically human and plausible.

Marketing Automation Services 299

Marketing Automation Services Internet Marketing Trigger Marketing Marketing & Strategy 299

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Subscribe to the comments for this post?

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on FriendFeed.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

JANUARY 10, 2023

CloudTalk is cloud-based call center software that helps companies improve their sales and customer support operations with 70+ advanced features and 35 integrations, including HubSpot, Zendesk, Salesforce, and more. The post Top 10 Marketing Tools to Step Up Your Game appeared first on B2B Marketing Blog | Webbiquity.

Marketing Automation Services 294

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Webbiquity

OCTOBER 16, 2018

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. Partners are defined, in this context, as any non-competing organization that appeals to the same target market you do. And no one answers their phone anymore.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Webbiquity

FEBRUARY 14, 2010

This changes the role of marketing; instead of generating the lead and moving on, today’s marketers must synchronize their marketing throughout the buying process, providing potential buyers with high quality content that is contextually relevant.&# ( Scott Albro ). Subscribe to the comments for this post? Seed this on Newsvine.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

OCTOBER 5, 2017

For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. A well-thought-out drip campaign can generate up to three times click-through rate and 80% more sales at 33% lower costs. Nurture Your Leads.

Marketing Automation Services 268

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 268

Webbiquity

APRIL 26, 2010

How effective is demand generation software? Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. reputation (what’s known about your company, its image and brand?) Share this on del.icio.us. Post this on Diigo.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JANUARY 10, 2019

This focuses on the creation and distribution of information that’s relevant to and compelling for the target audience; with the aim of getting the customers to take actions that lead to sales and, ultimately, profitability. This ensures customers can easily reach the company with inquiries.

Marketing Automation Services 201

Marketing Automation Services Marketing Automation Automation Work Management 201

Webbiquity

MARCH 17, 2017

It makes no sense to generate thousands of leads at the top of a sales funnel if those people can’t be at least classified as ready to buy, in need of nurturing, or unlikely to buy ever. Qualifying starts with targeting, and that means defining your most likely buyers and reaching them with offers to bring them into your funnel.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Meghan Biro. MeghanMBiro. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

OCTOBER 11, 2016

Andy develops and manages ROI positive inbound and paid marketing campaigns for B2B & Tech companies. By implementing these tips and strategies, you’ll start improving your inbound marketing campaigns and increasing your ROI today. Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco.

Inbound Marketing 100

Inbound Marketing Advertising Agencies Demand Generation Agencies Paid Search Agency 100

Webbiquity

FEBRUARY 26, 2013

Developing a personal rapport with businesses has been an enduring characteristic of successful B2B marketing, so it seem counterintuitive to rely on automated emails and social media platforms. Once an unproven strategy , marketing automation has emerged as a vital B2B tactic. How Does it Work? It’s the only logical solution.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo. Google Review Count: 93,900. 3) OpenEMM.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. I need to see what pages those companies go to and what exactly they are doing on my site. Guest post by Lisa Cramer.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Meghan Biro. MeghanMBiro. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

DECEMBER 17, 2013

” Probably more useful in consumer than B2B marketing, but worth considering regardless. You bring your car in for regular maintenance checkups (hopefully), so why not do the same for your company blog? Matching video content to technology buying committees by 2-Minute Explainer Blog. ** 5 STARS.

Tactics 100

Tactics Content Marketing Tips Screencast 100