DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

DiscoverOrg

JANUARY 2, 2019

B2B big data wasn’t quite there. We expect major gains in the sophistication – and volume – of B2B data in 2019. B2B big data is big business. But this wave of B2B data raises other questions too. Prediction #2: B2B Intent Data will (start to) go mainstream. BIG business. Privacy regulations like GDPR

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

FEBRUARY 9, 2017

Jumpstart Account-Based Everything & Identify Target Prospects That Look Just Like Your Best Customers. The Foundation of Account-Based Everything: Identifying Target Accounts. The first step in an effective account-based strategy is target account selection. Company Ownership Type.

Ideal Customer Profiles 120

Ideal Customer Profiles Account Based Marketing ABM Demand Generation 120

DiscoverOrg

NOVEMBER 6, 2017

From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. In short, the first rule of account-based marketing is : know your target accounts.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

DiscoverOrg

FEBRUARY 13, 2019

We’ve bucketed B2B data into 4 categories: Firmographic data (Marketing’s favorite). According to the same Demand Gen Report , 68% of Marketers have the goal of targeting more specific segments for better engagement in 2019. Company size (Employee Count and/or Revenue). Developing a targeted message at scale.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

DiscoverOrg

FEBRUARY 19, 2016

Last summer, we conducted a survey of B2B marketing professionals to glean exactly that – the value that those individuals are seeing from their outbound efforts. Lead Generation & the Importance of Good Contact Data. Outbound is IN and other Key Takeaways.

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

DiscoverOrg

JULY 3, 2018

Nurture closed-dead B2B sales opportunities. Are there other stakeholders at the company we should be engaging? DiscoverOrg examines this data for patterns and especially large spikes of interest in particular topics coming from individual companies, to determine buyer intent. Leverage previous engagement in your new outreach.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196